Senior Marketing Executive

Acora; Kirby Bedon; On-site; GBP 40,000 - 55,000; Full time

Job summary

A progressive business technology services partner in the UK is looking for a Senior Marketing Executive to lead marketing efforts across digital campaigns, events, and content creation. The role involves collaborating closely with sales and technical teams, developing engaging customer-led content, and enhancing communication across the customer lifecycle. Ideal candidates have substantial B2B marketing experience, especially in tech environments, and strong project management skills. Join us in shaping innovative marketing strategies that create significant impact.

Qualifications

• Experience in B2B marketing, ideally in MSP, IT services, or tech-led environments.
• Ability to lead or influence marketing strategy while being hands-on.
• Strong understanding of customer marketing and lifecycle communication.
• Experience working closely with sales teams to build integrated campaigns.
• Excellent copywriting and messaging skills.
• Proactive, organized, and confident in managing projects.

Responsibilities

• Lead planning of integrated marketing campaigns.
• Partner with sales teams to ensure campaigns are actionable.
• Act as the link between marketing, sales, and technical teams.
• Develop customer-led content that deepens engagement.
• Enhance communication across the customer lifecycle.
• Build feedback loops to understand customer needs.
• Support local engagement activities and brand visibility initiatives.
• Manage vendor funding and ensure campaign effectiveness.
• Monitor performance metrics and recommend improvements.
• Support CRM and marketing automation to enhance campaign delivery.

Skills

B2B marketing experience

Marketing strategy leadership

Customer marketing understanding

Sales team collaboration

Copywriting and messaging

Project ownership

Proactive organization skills

Job description

As Senior Marketing Executive, you will take the lead in devising and executing our marketing plan, from digital campaigns and website management to events, social, content creation, and partner marketing with vendors such as Microsoft and cyber security providers. Working closely with the wider Marketing team at Acora Group, you will have the opportunity to collaborate on a regular basis, share insights and continue to develop a growing function within both arms of the business.

Role Responsibilities

• Lead the planning of integrated marketing campaigns that support customer retention, cross-sell, and service adoption across the full-stack of services and products
• Partner with sales teams to ensure campaigns are actionable, targeted, and supported with the right content, messaging, and follow-up frameworks
• Act as the link between marketing, sales, and technical teams to ensure consistent storytelling and value-driven propositions
• Develop customer-led content and campaigns that deepen engagement, reinforce value, and highlight the impact of our services
• Enhance communication across the customer lifecycle including onboarding, service updates, monthly sales and marketing updates, product launches, and renewal communications
• Build feedback loops to understand customer needs and influence future marketing topics, messaging, and product positioning
• Support and lead local engagement activities, including business networks, chamber events, community sponsorships, and brand visibility initiatives across the UK, with a focus on the Norwich / Norfolk & Solihull / West Midlands regions
• Manage and optimise vendor MDF / funding, ensuring campaigns meet criteria, maximise ROI, and align with partner priorities (e.g., Microsoft, cyber vendors)
• Monitor performance metrics, delivering insight-driven recommendations to improve effectiveness of campaigns and customer engagement
• Support CRM, marketing automation, and segmentation to enhance campaign delivery, the sales lifecycle flow and customer journeys

Skills, Knowledge & Experience

• Experience in B2B marketing, ideally MSP, IT services, or tech-led environments
• Demonstrated ability to lead or influence marketing strategy while remaining hands‑on in delivery
• Strong understanding of customer marketing, lifecycle communication, and service‑led propositions
• Experience working closely with sales teams to build integrated campaigns and enablement
• Excellent copywriting and messaging skills
• Proactive, organised, and confident in owning end‑to‑end projects
• Norwich based, and willingness to travel to London when required

About Acora

Acora are a progressive full-stack full-service business technology services partner, built for the AI era. Combining the capabilities of a Managed Service Provider (MSP), Managed Security Service Provider (MSSP), IT Consulting, Professional Services and Development company, Acora helps customers achieve breakthrough results - often quicker and at lower risk than they thought possible.

We believe in a better working world, where our customers are confident to fully embrace the AI opportunity and generate economic impact.

Our Values

We’re proud to share the values we live by. They’re not dusty abstract concepts. Our values define our culture : they act as a promise to our customers and a constant challenge to ourselves, both as individuals and as a team, to be Game‑Changers.

1 BE THE BEST YOU CAN BE

We challenge ourselves to raise our game each day. By embracing a mindset of growth, we continuously strive to improve ourselves, our ways of working, and the service we deliver to our customers.

2 WE DO WHAT WE SAY

When we make a promise, we follow-through - no excuses. We don’t leave anyone hanging or walk away from challenges. Reliable and focused, we value clear communication to build trust and give customers, and colleagues, the confidence they can count on us every time.

3 TOGEGETHER WE WIN

Business is the biggest team sport of them all. By communicating well, breaking down silos and staying aligned, we create clarity and focus. Strong relationships, shared goals and commitment make us a winning team – for each other and for our customers.

How to become an Acoran . . .

If you would like to be considered for this position and want to be part of a growing & innovative company . . . Click"apply" now.

To be considered for this position, you must have full rights to work in the UK.

Equal Opportunities at Acora

Acora is an equal opportunity employer, committed to providing equal opportunities regardless of race or ethnic origin, gender identity, family situation, sexual orientation, disability, religion or age. We hire our people on the basis of qualifications, merit, skills, and business need.

We are a Level 1 Disability Confident Committed Employer and will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request any reasonable adjustments.

Join us at Acora in creating a workplace where everyone can succeed and make an impact. We look forward to welcoming you to our team