Senior Marketing Data Scientist Lead Analyst

Sadaqat Group; Liverpool; On-site; GBP 76,000 - 90,000; Full time

Job summary

A fast-growing ecommerce company in Liverpool is seeking a Lead Marketing Data Scientist to influence marketing strategies through data analytics. You will analyse media spending, develop predictive models, and produce forecasts to support the company's rapid scaling. Ideal candidates will possess strong statistical background and experience in retail and digital media. This role demands a confident individual capable of engaging stakeholders at all levels.

Qualifications

• Strong statistical expertise with a focus on ecommerce analytics.
• Experience managing digital media budgets effectively.
• Ability to develop predictive models and interpretations.

Responsibilities

• Analyse and optimise spend across digital channels.
• Develop and maintain statistical models for marketing effectiveness.
• Produce product demand forecasts for planning.

Skills

Strong statistical background

Experience in ecommerce / retail

Advanced predictive modelling

Confident and influential

Data analysis skills

Tools

SQL

Power BI

R

Tableau

SAS

Job description

Job Description

Lead Marketing Data Scientist / Advanced Analyst

Up to 90000 / / Liverpool

Forward Role is working with a fast-growing ecommerce / retail scale-up based in Liverpool who are seeking a highly skilled Lead Marketing Data Scientist to join their team. This is a fantastic opportunity to work at the heart of a business scaling rapidly with huge influence over marketing strategy media spend and product forecasting.

As the Lead Marketing Data Scientist you will play a pivotal role in translating complex data into actionable business insight. Youll be responsible for analysing media budgets / spend building predictive models and delivering Marketing Mix Models (MMM) to understand ROI and guide decision-making. Youll also forecast product demand to support operational and commercial planning.

This is a highly visible role working across multiple teams requiring a confident dynamic individual who can present findings to senior leadership and be confident in a boardroom.

Role & Responsibilities

Analyse and optimise spend across Google Ads Meta and other digital channels

Develop and maintain MMM and other statistical models to evaluate marketing effectiveness

Produce product demand forecasts to inform commercial planning

Work closely with growth product and operations teams to translate insights into action

Present strategic recommendations directly to senior leadership and the board

Skills & Experience

• Strong statistical background with proven analytical expertise
• Experience in ecommerce / retail and working with digital media spend at scale
• Familiarity with all marketing channels and marketing analytics
• Advanced predictive modelling experience
• Working on complex data analytics projects across the business supporting all teams with data driven insights
• Confident influential and able to engage with stakeholders at all levels
• Flexible dynamic and comfortable in a fast-paced scale-up environment

Required Experience: Senior IC

Databases,Data Analytics,Microsoft Access,SQL,Power BI,R,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics