Senior Marketing Analytics & Data Scientist

SurveyMonkey; City Of London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading analytics company is seeking a Senior Marketing Analytics & Data Scientist in London. This contract role is focused on creating and optimizing Tableau dashboards and providing actionable insights from marketing data. The role requires advanced experience in data science, proficiency in Tableau, and strong communication skills. Ideal candidates will have over 6 years of experience in digital marketing analytics and a proactive problem-solving mindset.

Qualifications

• 6+ years' experience in analytics or data science within digital marketing or eCommerce.
• Advanced proficiency in Tableau (dashboards, automation, and reporting).
• Strong skills in SQL and Excel.
• Knowledge of GA4, paid media platforms, CRM systems.
• Intermediate Python (for data ingestion and ML projects).
• Strong communication skills, with the ability to present insights to both technical and non-technical stakeholders.
• High attention to detail and a proactive problem-solving mindset.

Responsibilities

• Design, develop, and automate Tableau dashboards across digital marketing channels.
• Partner with senior stakeholders to define KPIs and metrics aligned to business goals.
• Analyse campaign performance and customer acquisition trends.
• Ensure accuracy and reliability of marketing and sales reporting data.
• Conduct ad-hoc analysis to support marketing experiments.
• Contribute to future data projects, including media mix modelling.

Skills

Tableau

SQL

Excel

Data analytics

Communication skills

Tools

GA4

Google Cloud Platform

BigQuery

Python

Job description

Overview

We are seeking a highly skilled Senior Marketing Analytics & Data Scientist to join on a contract basis. This role is central to building a new reporting and analytics framework, with a strong emphasis on Tableau reporting and analysis. The successful candidate will design and automate dashboards, deliver actionable insights, and ensure marketing and sales data is accurate, consistent, and decision-ready. This is a hands-on role ideal for someone who thrives on creating reporting infrastructure from the ground up, and who can translate complex datasets into meaningful commercial insights.

Responsibilities

• Design, develop, and automate Tableau dashboards across digital marketing channels (Paid Media, Social, CRM, etc.).
• Partner with senior stakeholders to define KPIs and metrics aligned to business goals.
• Analyse campaign performance, channel ROI, sales funnel health, and customer acquisition trends.
• Ensure consistency, accuracy, and reliability of marketing and sales reporting data.
• Conduct ad-hoc analysis to support marketing experiments, attribution modelling, and performance optimisation.
• Contribute to future data projects, including media mix modelling, lead/session scoring, and pipeline optimisation.

Tech Stack

• Data stored in GCP (GA4, ad platforms, internal sources).
• BigQuery for querying.
• Google Cloud Functions for data ingestion.
• Reporting in Tableau (key focus for this role).

Qualifications

• 6+ years' experience in analytics or data science within digital marketing or eCommerce.
• Advanced proficiency in Tableau (dashboards, automation, and reporting).
• Strong skills in SQL and Excel.
• Knowledge of GA4, paid media platforms, CRM systems.
• Intermediate Python (for data ingestion and ML projects).
• Strong communication skills, with the ability to present insights to both technical and non-technical stakeholders.
• High attention to detail and a proactive problem-solving mindset.