Senior Marketing Analyst - CLCM

William Hill; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading gaming company in London seeks an Analytics professional for their Customer Lifecycle team. Responsibilities include delivering impactful analytics to shape engagement strategies, collaborating on data projects using SQL, Python, and Power BI. The position offers hybrid working, excellent benefits, and an opportunity to thrive in a culture of creativity and collaboration.

Benefits

Industry-leading maternity and paternity leave

Discounts at high-street retailers

Competitive salary and pension

Mental health and well-being support

Hybrid working model with flexible hours

Qualifications

• Validated experience in customer analytics with large data sets.
• Excellent understanding of marketing and analytics methodologies.
• Experience in presenting data insights to non-technical stakeholders.

Responsibilities

• Oversee the quality and timeliness of analytics deliverables.
• Conduct deep-dive analytics projects such as customer segmentation.
• Collaborate with marketing teams to optimize strategies based on data.
• Deploy dashboards and reporting frameworks for performance tracking.
• Work with data scientists on predictive models for campaign optimization.

Skills

Customer analytics

Data visualization tools (SQL, Python, Power BI, Excel)

Stakeholder communication

Tools

SQL

Python

Power BI

Excel

Job description

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Job description

Introduction

Are you ready to take your analytics career to the next level? Do you thrive in a fast-paced, collaborative environment where your insights directly shape strategy and impact real business outcomes?

We're a dynamic, forward-thinking group of analytics professionals, trusted across the organization as subject matter experts. Our work drives strategies, fuels innovation, and enhances customer lifetime value. We're more than just data people - we're storytellers, strategists, and trusted partners.

As a key player in our Customer Lifecycle & Marketing (CLCM) Analytics team in Leeds or London, you'll have responsibility for and deliver high-impact analytics that shape how we engage with customers across the lifecycle.

What you will be doing

• Have responsibility for the quality and timeliness of CLCM analytics deliverables, ensuring insights are impactful, actionable, and highlight risks and opportunities aligned with the business strategy.
• Work with the Head of CLCM Analytics to conduct and deliver deep-dive analytics projects such as customer segmentation, engagement scoring, churn prediction, and campaign effectiveness,
• Identify opportunities to enhance CLCM strategies and grow customer lifetime value sustainably.
• Collaborate closely with Marketing strategy & Execution teams to design and optimize CLCM strategies based on insights derived from customer data and analytics.
• Partner with CLCM operations & Martech teams to ensure insights and recommendations align with platform capabilities and functionality, driving effective personalisation and automation.
• Guide the design and deployment of CLCM-focused dashboards and reporting frameworks, enabling execution teams to monitor performance metrics such as retention, acquisition, campaign performance and engagement rates.
• Collaborate with Data Scientists to develop predictive and prescriptive models that optimize CLCM campaigns and ensure their integration into the Martech platforms. Monitor and measure the impact of these models.

Who we are looking for

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will:

• Have validated experience in customer analytics, using large amounts of data to provide insights and recommendations.
• Have excellent understanding of promotional, marketing, operations and analytics methodologies.
• Have experience in data visualization ad analytics tools, most specifically SQL, Python, Power Bi and Excel.
• Have experience in presenting highly detailed data insights to non-technical stakeholders.

What we offer

Our roles offer more than just a job, you'll become part of the evoke family! We have created an environment where our people can thrive. Check out some fantastic benefits on offer:

• Family Support Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Perks and discounts Discounts at a range of high-street retailers
• Financial Competitive salary, pension, and bonus schemes.
• Health & wellbeing Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
• Hybrid working Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!

More about evoke

We're a business that embraces change and progress. With a rich history behind us, we've learned a lot and have led the industry in many ways. Now part of evoke, we are marking a new sense of purpose, direction and ambition for the business.

Our culture is all about creating great experiences, for both our customers and our people. You'll benefit from flexibility and trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play.

We'll invest in your future to help you develop your unique strengths and build a career that's right for you. By investing in you, we'll raise our game. Across all that we do, we aim for excellence, encourage creativity, and have fun.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!

Business evoke