Senior Market & Audience Researcher — Campaign Insights

DEPOP; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading online marketplace is seeking a Senior Market and Audience Researcher to drive campaign research efforts. This role involves partnering with marketing stakeholders, conducting primary and secondary research, and providing actionable insights to optimize marketing strategies. The ideal candidate will have expertise in campaign measurement methodologies and strong proficiency in statistical analysis. The position offers a supportive work environment and extensive benefits aimed at health, well-being, and professional growth.

Benefits

Health + Mental Wellbeing Medical Plan

401(k) Retirement Savings

22 days annual leave

Paid parental leave

Learning budget and development resources

Qualifications

• Deep expertise in campaign measurement methodologies, including Control/Exposed frameworks.
• Proficiency in statistical concepts to validate studies.
• Proven track record in market research with impactful results.
• Experience managing research projects independently.

Responsibilities

• Lead upper funnel measurement for marketing campaigns.
• Conduct creative testing and post-campaign analysis.
• Conduct primary audience research to feed into strategy.
• Ensure research integration with marketing analytics.

Skills

Campaign measurement methodologies

Statistical analysis

Market research

Research design and synthesis

SQL proficiency

Excel/Google Sheets

Interpersonal skills

Proactive approach

Tools

SPSS

Q

DisplayR

Job description

A leading online marketplace is seeking a Senior Market and Audience Researcher to drive campaign research efforts. This role involves partnering with marketing stakeholders, conducting primary and secondary research, and providing actionable insights to optimize marketing strategies. The ideal candidate will have expertise in campaign measurement methodologies and strong proficiency in statistical analysis. The position offers a supportive work environment and extensive benefits aimed at health, well-being, and professional growth.