Senior Manager Analytics

Micheldever Tyre Services; Winchester; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading tyre services company in Winchester is seeking a Senior Manager of Analytics to develop and execute advanced analytics strategies that drive smarter decisions across various brands. You will lead a growing team and collaborate closely with marketing stakeholders to ensure campaign effectiveness and operational efficiency. This role offers the chance to innovate and make a visible impact in a transforming marketing function while utilizing AI-driven insights and predictive modeling.

Qualifications

• Experience in analytics and data-driven decision-making.
• Ability to develop and execute advanced analytics strategies.
• Strong leadership skills with experience in team management.

Responsibilities

• Drive campaign effectiveness through AI-driven insights.
• Collaborate with various marketing teams and stakeholders.
• Commission research and ensure data quality.

Job description

Job Description

Job Summary

Our marketing team is undergoing an exciting transformation — and we’re looking for exceptional talent to join us. As we build a more digitally focused, data-driven marketing function, we’re investing in people who can own strategy and execution across paid search, SEO, and social media – working closely with best-in‑class agencies.

Here, you’ll have the autonomy to innovate, the data to make decisions, and the platform to make a visible impact. If you’re driven by results, thrive in collaborative environments, and want to shape the future of legendary brands, this is your chance.

The Senior Manager of Analytics is a strategic leadership role responsible for the development and execution of advanced analytics to power smarter decisions across Micheldever Group’s retail, wholesale and tyre brands. You will drive campaign effectiveness, customer retention and operational efficiency through AI‑driven insights, predictive modelling and robust reporting.

The job holder works closely with the Group Marketing Director, partnering with Brand Strategy, Channel Marketing and Digital teams, while leading a growing analytics function including a Senior Analyst. You will commission research, benchmark competitors and ensure data quality and compliance.

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