Senior Licensing Manager

Zachary Daniels Recruitment; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global sports brand based in London is seeking a Senior Licensing Manager to lead a new licensing category. You will be responsible for identifying and securing business opportunities while establishing high-value licensing deals. The ideal candidate should have a strong background in negotiation and business development within the sport or entertainment sectors. This role offers competitive compensation and opportunities for career growth.

Benefits

Competitive salary

Bonus structure

Long-term career growth

Qualifications

• Demonstrated track record of closing high-value licensing deals.
• Proven success in new business development and building revenue pipelines.
• Strong experience managing a sales pipeline, forecasting, and reporting.
• Solid background in account and partner management.
• Excellent negotiation skills and the ability to influence at senior levels.
• Experience in sport, entertainment, gaming or consumer products sectors is advantageous.

Responsibilities

• Establish, expand, and manage a new licensing category within a globally renowned sports organization.
• Identify, prospect, and secure new business opportunities, building a robust and scalable sales pipeline.
• Negotiate and close high-value licensing deals, driving revenue growth and long-term strategic value.
• Oversee the licensing process end-to-end, from deal structuring to contract execution.
• Deliver proactive account management to ensure partners meet brand, commercial, and product quality standards.
• Collaborate cross-functionally with brand, product, legal, and commercial teams to bring new partnerships to life.
• Track performance, report on commercial KPIs, and continuously optimise category growth.

Skills

Negotiation skills

Business development

Account management

Job description

Senior Licensing Manager

Global Sports Brand - London (Hybrid 3/2)

Permanent | Competitive salary + bonus

One of the most recognisable names in global sport is expanding its commercial operations and establishing a new vertical within its Licensing division. As they continue to elevate their global brand presence, they are seeking a Senior Licensing Manager to help shape, build, and lead this newly created area.

This is an opportunity to join a world‑class organisation at a pivotal moment‑driving new commercial opportunities, forging high‑value partnerships, and leaving a lasting imprint on an iconic brand.

The Role

As Senior Licensing Manager, you will play a central role in defining and executing the strategy for this new licensing category. You'll own the full commercial lifecycle—from identifying and negotiating high‑value deals to managing long‑term partner relationships and ensuring delivery against revenue targets.

Key Responsibilities

• Establish, expand, and manage a new licensing category within a globally renowned sports organization.
• Identify, prospect, and secure new business opportunities, building a robust and scalable sales pipeline.
• Negotiate and close high‑value licensing deals, driving revenue growth and long‑term strategic value.
• Oversee the licensing process end‑to‑end, from deal structuring to contract execution.
• Deliver proactive account management to ensure partners meet brand, commercial, and product quality standards.
• Collaborate cross‑functionally with brand, product, legal, and commercial teams to bring new partnerships to life.
• Track performance, report on commercial KPIs, and continuously optimise category growth.

About You

You’ll be a commercially minded, proactive licensing professional with a strong track record of driving growth and developing successful partnerships.

Essential Experience

• Demonstrated track record of closing high‑value licensing deals.
• Proven success in new business development and building revenue pipelines.

Strong experience managing a sales pipeline, forecasting, and reporting.

Solid background in account and partner management.

Excellent negotiation skills and the ability to influence at senior levels.

Experience in sport, entertainment, gaming or consumer products sectors is advantageous.

Why Join?

• Influence and shape a brand‑new strategic area within a globally celebrated sports organisation.
• Work with a passionate, collaborative team at the forefront of sports culture and commercial opportunity.
• Competitive compensation, bonus structure, and long‑term career growth.

If you’re a driven licensing professional ready to build something new within one of the biggest brands in world sport, we’d love to hear from you.

Apply now or reach out for a confidential conversation.