Senior Leader, Global Marketing & Enrollment

A client of The PIE; United Kingdom; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A global education organization is seeking a senior leader to drive sustainable student enrollment growth through integrated marketing and customer acquisition strategies. The role requires developing a global growth strategy, advising on market dynamics, and leading cross-functional teams. The ideal candidate should have senior leadership experience, a proven record of driving growth internationally, and excellent strategic and analytical skills. This position offers flexibility in location and a chance to engage with teams worldwide.

Qualifications

• Senior leadership experience in growth, marketing, or customer acquisition roles.
• Demonstrated success driving growth in international markets.
• Proven ability to lead distributed teams globally.

Responsibilities

• Develop and execute a global growth strategy aligned with objectives.
• Lead acquisition and conversion strategy across multiple markets.
• Build and lead a high-performing global growth organization.

Skills

Analytical skills

Strategic thinking

Strong communication

Leadership

Education

Bachelor’s degree

Advanced degree or equivalent experience

Job description

Location: Flexible; preference for candidates based in a globally connected location supporting cross-regional collaboration.

Position Summary

This senior leadership role is responsible for driving sustainable student enrollment growth through integrated marketing, demand generation, and customer acquisition strategies within a global, multi-market education organization. The position owns growth outcomes across acquisition, conversion, and market expansion, translating strategic priorities into measurable results.

The role works closely with cross-functional leaders to define market positioning, optimize the end-to-end customer journey, and scale growth across regions and programs. A core focus is enabling market-facing teams with clear messaging, consistent engagement frameworks, and effective tools to support growth initiatives worldwide.

Key Responsibilities

Growth Strategy & Leadership

• Develop and execute a global growth strategy aligned with revenue and expansion objectives.
• Advise senior leadership on market dynamics, growth opportunities, and risk considerations.
• Establish growth targets, forecasts, and performance indicators; monitor results and drive course correction.
• Identify, pilot, and scale high-impact growth initiatives across channels, regions, and offerings.
• Ensure growth practices are sustainable, ethical, and compliant.

Marketing & Market Positioning

• Lead brand positioning and messaging across digital and field-based channels.
• Oversee digital marketing, web platforms, paid media, communications, and events.
• Ensure marketing investments are performance-driven and tied directly to growth outcomes.

Market-Facing Enablement & Execution

• Lead acquisition and conversion strategy across markets.
• Design and continuously refine the customer journey from initial engagement through onboarding.
• Establish standards, content, and training for market-facing presentations and consultative engagement.
• Train and enable business development teams to deliver consistent, high-quality market-facing interactions.
• Participate selectively in key market engagements to model best practices and reinforce standards.

Performance & Analytics

• Monitor acquisition, conversion, and retention metrics to drive continuous improvement.
• Leverage data and insights to inform prioritization and strategic decisions.
• Partner with customer-facing and delivery teams to support long-term retention and success.

Team & Cross-Functional Leadership

• Build, lead, and develop a high-performing global growth organization.
• Drive alignment and accountability across distributed and matrixed teams.
• Establish operating rhythms, expectations, and performance standards.

Qualifications

• Bachelor’s degree required; advanced degree or equivalent leadership experience preferred.
• Senior leadership experience in growth, marketing, customer acquisition, or revenue-driving roles.
• Demonstrated success driving growth across multiple international markets.
• Proven ability to lead globally distributed teams and influence across functions and cultures.
• Strong analytical, strategic, and communication skills.
• Experience operating in complex, multi-market or platform-based environments.
• Willingness to travel internationally as needed for team enablement and market engagement.