Senior Google Analytics & Implementation Specialist

REO Digital; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading UK-based customer experience agency is seeking a Senior Google Analytics & Implementation Specialist. The ideal candidate will possess strong GA4, GTM implementation skills, and a minimum of two years of agency-side experience. Responsibilities include implementing, maintaining, and troubleshooting data analytics solutions across digital platforms while ensuring clear communication with clients. The role supports flexible working with occasional office presence in London.

Benefits

Competitive salary & discretionary bonuses

30 days holiday + bank holidays

Flexible working hours

Vitality Healthcare and discounts

Home office allowance

Qualifications

• At least two years of agency-side experience in an analytics role.
• Experience deploying and configuring CMP tools such as OneTrust.
• Understanding of current Consent requirements and best practices.

Responsibilities

• Implement and troubleshoot data and analytics solutions for clients.
• Lead client delivery across implementation, reporting, troubleshooting, and training.
• Work closely with major brands ensuring reliable delivery through technical expertise.

Skills

Strong GA4 and GTM implementation experience

Ability to troubleshoot tracking and data discrepancies

Strong communication skills

Commercial awareness

Curiosity and the ability to learn quickly

Education

Degree in a relevant field

Google and Adobe Analytics certified

Tools

Google Tag Manager (GTM)

BigQuery

Adobe Analytics

Job description

Senior Google Analytics & Implementation Specialist

REO is a leading UK based customer experience (CX) agency, dedicated to delivering exceptional digital solutions to our clients. Our expertise spans across web development, digital marketing, UX/UI design, CRO, user research and data analytics. We work with a diverse range of enterprise clients and well known brands, helping them to navigate the digital landscape and achieve their business goals.

Role Overview

We are looking for a hands-on analytics specialist with a proven track record in implementing and troubleshooting GA4, GTM and Consent Mode. You will be the in-house expert on Google's analytics stack: GA4, GTM and BigQuery, leading client delivery across implementation, reporting, troubleshooting, and training.

While your core expertise must lie in the Google stack, experience with other enterprise analytics platforms like Adobe Analytics, Contentsquare, or FullStory is highly desirable. You will work with a range of digital tools and help clients navigate complex data challenges across multiple technologies.

You must have at least two years of agency-side experience in an analytics role, with regular exposure to clients. You are not an account manager you are a practitioner who understands data in depth and can communicate clearly and simply to non-technical stakeholders.

Key Responsibilities

You will work closely with major brands to implement, maintain and troubleshoot data and analytics solutions across their digital platforms. You will act as the technical lead, ensuring reliable delivery through practical problem solving and deep technical expertise.

You Must HAVE

• Strong GA4 and GTM implementation experience
• Confidence with tagging and measurement design
• Ability to troubleshoot tracking and data discrepancies
• Understanding of event structures and how data flows from end to end
• Understanding of current Consent requirements and best practice
• Experience with deploying and configuring CMP tools such as OneTrust or CookieBot
• Experience with configuring GTM to respect consent
• Experience with Google Consent Mode
• Ability to extract clear insights from data
• Strong communication skills with clients and internal teams
• Curiosity and the ability to learn quickly while working on live projects

Desirable

• More advanced SQL or data analysis experience (Bigquery, Mixpanel etc)
• Experience with Contentsquare or other DX tools
• Broader experience across analytics strategy
• Experience aligning GA4 data with other platforms or internal first party data
• Certifications
• Training skills
• Experience with AI analytics tools and techniques
• Development skills - Javascript
• Training and onboarding Partners

Additional Skills

• Commercial awareness and the ability to manage client expectations.
• Initiative to identify and develop additional analysis and insights.
• Strong organisational and time management skills.
• Comfortable working remotely with occasional travel to client meetings and our London office.

Desirable Qualifications

• Degree in a relevant field.

• Google and Adobe Analytics certified

What we Offer

• A competitive salary & discretionary bonuses
• 30 days holiday + bank holidays
• 4.5 day working week
• Home office allowance or workspace membership
• Remote 1st working policy
• Flexible working hours
• Vitality Healthcare and benefits discounts on gym membership, Apple products, Amazon etc
• Personal L&D budget
• Dedicated L&D time
• Enhanced pension
• Regular team socials and events