Senior Direct Marketing Manager (12‑Month Hybrid)

Blood Cancer UK; Greater London; Hybrid; GBP 50,000 - 53,000; Full time

Job summary

A leading blood cancer charity in Greater London is seeking a Senior Direct Marketing Manager for a fixed-term contract. This role involves developing and delivering innovative multi-channel campaigns to grow individual giving and supporter engagement. The ideal candidate will lead a talented team, drive digital transformation, and ensure effective strategy alignment with fundraising priorities. Applicants should have strong experience in marketing management and team development. The role supports hybrid working arrangements.

Qualifications

• Deep understanding of direct marketing principles and fundraising best practices.
• Strong understanding of CRM systems and data protection regulations.
• Proven experience delivering successful campaigns from planning to evaluation.

Responsibilities

• Lead and deliver the Direct Marketing strategy for individual giving.
• Drive innovation in supporter engagement using digital channels.
• Manage campaign planning and oversee multi-channel delivery.

Skills

Excellent planning and project management skills

Analytical and strategic thinking

Confident communication

Strong leadership and coaching

Job description

A leading blood cancer charity in Greater London is seeking a Senior Direct Marketing Manager for a fixed-term contract. This role involves developing and delivering innovative multi-channel campaigns to grow individual giving and supporter engagement. The ideal candidate will lead a talented team, drive digital transformation, and ensure effective strategy alignment with fundraising priorities. Applicants should have strong experience in marketing management and team development. The role supports hybrid working arrangements.