Senior Digital Experimentation Analyst

Tesco Insurance; City of Edinburgh; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading insurance provider in the UK is seeking an experienced Senior Digital Experimentation Analyst to join their growing Digital Analytics team. You will lead the experimentation process to deliver measurable improvements in the digital customer experience. The ideal candidate should have strong digital analytics skills, experience with various optimisation tools, and the ability to communicate insights effectively. This role offers a hybrid working model with excellent benefits.

Benefits

Pension scheme

Private healthcare

Annual performance-related bonus

Generous holiday allowance

Colleague Clubcard with discounts

Enhanced maternity and paternity leave

Qualifications

• Proven experience operating at a high level in CRO.
• Extensive experience with optimisation tools.
• Deep understanding of experimentation statistical principles.

Responsibilities

• Develop and own data driven Experimentation strategies.
• Collect and analyse experiment data.
• Write robust experiment specification documents.

Skills

Strong digital analytics skills

Ability to read and edit HTML, CSS and JavaScript

Customer-first mindset

Strong communication skills

Tools

Adobe Analytics

Google Analytics

Optimizely

VWO

Job description

Serving our customers, communities, and planet a little better every day.

Salary – from £38,000 & Excellent Benefits

Work Level – 2

Location – Edinburgh or Glasgow - Hybrid

Office Attendance – Our roles are hybrid; you should be able to work in our offices 2 days per week.

Closing Date – 3rd December 2025

We deal in the personal – from pet insurance for your best friend, and home insurance for peace of mind, to motor insurance for your dream car or travel money for that trip you’ve worked hard for. And that means we always work with heart. Whether we’re helping our customers or looking after our people, you’ll find there’s a warmth and friendliness to everything we do.

We are looking for an experienced Senior Digital Experimentation Analyst to join our growing Digital Analytics team.

What you’ll bring

You’ll lead the end-to-end experimentation process—from hypothesis generation to solution delivery. You’ll work across teams to identify business problems, develop robust tests, and deliver measurable improvements to drive our ambition to have the best-in-class digital customer experience.

What you’ll be doing

• You will develop and own data driven Experimentation strategies and roadmaps.
• Work closely with insight, product, commercial and development teams to develop data-driven experiments to solve business problems and validate opportunities.
• Collect and analyse experiment data, turning numbers into knowledge that drives our strategic objectives.
• Build and report on experiment findings through dashboarding, engaging presentations and compelling reports.
• Write robust experiment specification documents, manage tickets & approvals, and QA builds – establishing visibility and quality.
• Understand the organisational policies and procedures along with regulatory codes and conducts, ensuring work aligns to these standards.
• Contribute to ongoing evolution of the Optimisation function, ensuring we operate with integrity and with a growth mindset.
• Support the Digital Experiment Analysts with reporting, Experiment set up and skills development.

What you should have

• Proven experience operating at a high level, either leading small CRO teams or playing a significant role in a larger function.
• Strong digital analytics skills, focused on customer journeys using tools such as Adobe Analytics, Google analytics etc.
• Extensive experience with the implementation and use of optimisation tools such as Oracle UBI, Optimizely, AB Tasty, VWO etc.
• Experience with content personalisation and targeting.
• Deep understanding of experimentation statistical principles.
• Ability to read and edit HTML, CSS and JavaScript.
• A customer-first mindset and ability to prioritise high-impact work
• Strong communication skills to share insights with technical and non-technical audiences

And if you have these, even better

• Previous experience in financial services or a regulated environment.
• Familiarity with tag management systems (e.g. Ensighten, GTM).
• Exposure to agile environments and marketing technologies.
• Line management experience.

What’s in it for you?

• Prepare for your retirement with our colleague pension scheme.
• Private healthcare and a virtual GP Service for you and your family 365 days a year.
• Performance related annual bonus.
• Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more.
• Embrace the benefits of our Colleague Clubcard, enjoy a 10% discount that increase to 15% every payday as an added perk, we’ll give you a second card to share with someone else.
• Benefit from our family-oriented initiatives, encompassing enhanced maternity leave pay, a shared parental leave policy, and a generous 8-week paid paternity leave.

A place to get on

• Take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want.
• Take part in our Buy as you Earn and Save as your Earn share schemes.

Everyone’s welcome

We want all our colleagues to always feel welcome and be themselves. We’re committed to building a more inclusive workplace and celebrating everything that makes colleagues unique, and value the richness and diversity this brings to our business. A more diverse business helps us deliver on our purpose to serve our customers, communities, and planet a little better every day.

Additional Information

We also know the importance of balancing work with life’s other commitments. Please talk to us at interview about the flexibility you need, as we’re committed to exploring part time and flexible working opportunities, at every level of the organisation.

Why Tesco Insurance and Money Services?

Seeing your impact all around you: there's no better feeling.

Lucky for us, we get to feel it all the time. Because whatever our role, we're helping our colleagues and serving our customers, communities and planet a little better every day.

We deal in the personal – from pet insurance for your best friend, and home insurance for peace of mind, to motor insurance for your dream car or travel money for that trip you’ve worked hard for.

Everything we do is about making things better. Not just for others, but for you too. It's why you'll get bags of choice and plenty of development. It's why you'll always be heard and find balance that works for you. It's why you'll feel totally at home in a place where everyone's welcome.

So, if you want a career where you can do good and feel good, you've found it.

Let's make everyday a little better.

Our story

Making Insurance and Money Services more rewarding and offering great value and choice - because we know little wins can make a big difference.

We began life in 1997 and now help more than 2 million customers protect what matters to them.

We want to deliver a helpful service in everything we do and to make life easier for our customers. Our policies are really easy to manage online for our customers, but we know that being able to speak to our customer service staff when you need to is really important. This is why our customer service centers are open seven days a week.

Delivering great customer service means having great people behind the scenes – people who understand our customers and are driven by doing the right thing for them. We offer colleagues a place where they can feel totally at home in a place where everyone's welcome, where they can be part of a great team focused on making a real difference for our customers.

How to apply

We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.

Our colleagues are working hybrid, taking time to meet with colleagues in our offices for moments that matter, such as team catch ups, planning meetings and more. If you’re interested in finding out more about what a career at Tesco Insurance and Money Services looks like, click apply to find out more!