Senior Digital Business Analyst - NonVolume

The Automobile Association; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading automotive organization in Greater London is seeking a Senior Digital Business Analyst for a 12-month hybrid contract. You will work within an Agile Scrum team, driving the requirements lifecycle and delivering customer-centric solutions. Key responsibilities include translating digital requirements into user stories, collaborating with stakeholders, and mentoring junior team members. The ideal candidate will have proven Agile experience and strong analytical skills. The role comes with competitive benefits, supporting both your career and work-life balance.

Benefits

25 days annual leave plus bank holidays

Worksave pension scheme with up to 7% employer contribution

Free AA breakdown membership

Discounts on AA products

Employee discount scheme

Company funded life assurance

Diverse learning and development opportunities

Remote GP service for you and your family

Qualifications

• Proven experience as a Business Analyst within an Agile digital environment.
• Strong skills in requirements elicitation, process modelling, and data analysis.
• Excellent communication skills to engage with stakeholders, including senior leadership.
• Good working knowledge of Agile software development and collaborative tools.
• Strong technical awareness with architecture fundamentals and testing approaches.
• Detail-driven and logical thinker who can deliver high-quality BA artefacts.

Responsibilities

• Owning the intake and analysis of digital requirements and translating them into user stories.
• Collaborating with stakeholders to define and prioritise a well-organised product backlog.
• Leading workshops to identify improvement opportunities across digital journeys.
• Working day-to-day with developers and QA to ensure stories meet Definition of Ready.
• Conducting impact assessments and contributing to MVP definition.
• Supporting and mentoring mid-level and junior Business Analysts.

Skills

Business Analysis

Agile Methodologies

Requirements Elicitation

Data Analysis

Process Modelling

Backlog Management

Communication Skills

Jira

Miro

Technical Awareness

Job description

Company description

Location : London (hybrid working 3 office days per week)

Employment Type : 12-Month Fixed Term Contract

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Senior Digital Business Analyst means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) is the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

#LI-Hybrid

This is the job

We’re looking for a highly capable Senior Digital Business Analyst to join our growing Digital team on a 12-month fixed term contract. Working as part of an Agile Scrum team, you’ll drive the end-to-end requirements lifecycle, from initial discovery and stakeholder engagement through to high-quality user stories ready for development.

You’ll bring structure, clarity, and analytical rigour to complex digital initiatives, helping us deliver customer‑centric journeys and internal efficiencies. You’ll also act as a trusted partner to Product Owners and a mentor to other BAs in the team.

What will I be doing?

• Owning the intake and analysis of digital requirements, translating them into clear, testable user stories and epics.
• Collaborating closely with stakeholders to define, refine and prioritise a well‑organised product backlog.
• Leading workshops, mapping “As-Is” and “To-Be” processes and identifying opportunities for improvement across digital journeys.
• Working day‑to‑day with developers and QA to ensure stories meet the Definition of Ready and support smooth delivery through each sprint.
• Conducting impact assessments, evaluating proposed solutions, and contributing to MVP definition and user experience reviews.
• Supporting and mentoring mid‑level and junior Business Analysts, contributing to team capability and best practice.

What do I need?

• Proven experience as a Business Analyst within an Agile digital environment, including story writing, mapping and prioritisation.
• Strong skills in requirements elicitation, process modelling, data analysis and backlog management.
• Excellent communication skills with the ability to engage professionally with stakeholders at all levels, including senior leadership.
• Good working knowledge of Agile software development, Jira, and collaborative tools such as Miro.
• Strong technical awareness with architecture fundamentals, data flows, development and testing approaches.
• A detail‑driven, logical thinker who can challenge constructively, work independently and deliver high‑quality BA artefacts.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including :

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24 / 7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

#LI-HH