Senior Content Designer

Flo; London; Hybrid; GBP 64,000 - 68,000; Full time

Job summary

A leading health technology company in London is looking for an experienced Content Designer to create user-focused content that drives growth. The successful candidate will lead content initiatives and collaborate with various teams to enhance user experiences. A passion for content design and a portfolio demonstrating impact are essential. The role offers a salary of £64,000—£68,000 and flexible working options.

Benefits

Flexible working options

Company equity via ESOP

Unlimited premium Flo subscriptions

Qualifications

• Content Design experience with a strong attention to detail.
• Portfolio demonstrating impact in content design.
• Interest in growth metrics and revenue generation.

Responsibilities

• Create clear and engaging content for various features.
• Collaborate with cross-functional teams to define user experiences.
• Lead workshops and support junior Content Designers.

Skills

Content Design expertise

Excellent communication skills

Collaborative tools experience

Job description

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The Job

This is an exciting time to join Flo — we’ve just reached an incredible milestone of 65 million monthly active users, growing by over 5 million in Q1 alone! If you love designing user-centric content that promotes growth, we want to hear from you. It’s an exciting period of growth for the company. That’s why we need someone who sees the product through our users’ eyes, manages business needs, and will champion the importance of Content Design as an essential part of a product team. Someone who can bring creativity and clarity to every touchpoint and can turn complex concepts into something simple, human, and engaging.

You’re an exceptional Content Designer with an interest in health technology that solves real-world user problems as well as designing experiments that boost metrics. You can flex between prototyping new products, designing end-to-end experiences, and creating compelling microcopy such as feature overviews, error messages, and push notifications. You’re comfortable coming up with solutions and new processes, challenging ways of working while also listening to understand and serve business needs.

You thrive in a fast-paced, growth-focused environment. You’re confident explaining your hypotheses and the process behind your decisions. You’re happy to run workshops, crits, and reviews to improve your work and that of other content designers. You lead by example—sharing work and critiquing others based on business needs, user needs, and best practices.

You collaborate well with Product Management, Product Design, Analysts, Research, Engineering, etc. You’re a strong planner who thrives on variety and a fast-paced environment. You contribute to planning and prioritization at both the product and Content Design team levels. You continually seek opportunities to improve the business, experience, workflows, or processes. You have a passion for Content Design and the value it adds to the design process.

Your Experience

Must have:

• Content Design expertise and attention to detail.
• Experience co-designing with product designers in collaborative tools.
• Excellent communication skills—ability to influence and advocate for Content Design at all levels, from product designers to senior stakeholders.
• A portfolio demonstrating impact.
• An interest in growth and revenue, as part of the Commercial stream.

What you'll be doing

Responsibilities include:

• Create clear, concise, and compelling content for features, widgets, paywalls, and more.
• Collaborate with Product Designers, Researchers, Analysts, and Product Managers to define new experiences.
• Develop ideas to improve user experiences and generate new revenue streams.
• Advocate for Content Design within your team and the wider community.
• Lead workshops, crits, and reviews.
• Support junior Content Designers.
• Identify and work on areas for improvement across content disciplines and product streams.
• Coordinate with Localization to ensure messaging consistency across markets.
• Promote human-centered design, readability, accessibility, and creativity.
• Share best practices, collaborate, and train to develop team skills.

Salary Range: £64,000—£68,000 GBP per year. Ranges may vary depending on skills, competencies, and experience.

Reward

Flo's employees enjoy a supportive environment with access to:

• Flexible working options, including office and remote work
• Company equity through Flo’s Employee Share Option Plan (ESOP)
• Paid holidays and sick leave
• Fully paid female health and sick leave, in addition to holidays and sick days
• Workations: work abroad for up to two months annually
• Paid maternity and paternity leave (subject to conditions), inclusive of same-sex and adoptive parents
• Opportunities for career growth and development
• Annual salary reviews
• Unlimited premium Flo subscriptions
• Additional benefits such as health, pension, and social schemes