Senior Business Development Manager - FMCG

Trades Workforce Solutions; United Kingdom; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A dynamic wholesale company is seeking a Senior Business Development Manager to drive revenue growth and expand their market presence. Ideal candidates will have over 5 years of experience in business development within wholesale confectionery or FMCG, established relationships with large retailers, and a strong commercial mindset. This role offers a competitive salary of £50,000 – £60,000 per annum with additional benefits including a performance bonus, car allowance, and flexible working arrangements.

Benefits

Performance bonus up to £20,000

Car allowance / Company car

28 days holiday

Pension scheme

Training and development support

Flexible / hybrid working

Qualifications

• Minimum 5 years experience in business development within wholesale or FMCG.
• Proven track record of managing large retail and wholesale accounts.
• Strong network across distributors, supermarkets, and buying groups.

Responsibilities

• Identify and win new distribution opportunities with major accounts.
• Develop and implement a sales strategy for revenue growth.
• Prepare accurate sales forecasts and activity reports.

Skills

Relationship building

Negotiation skills

Sales strategy development

Market analysis

Job description

Our client, a dynamic wholesale company specialising in importing high-quality confectionery products and distributing them to trusted partners across the UK are looking for a Senior Business Development Manager to join their growing team. They are passionate about building strong relationships with our customers and expanding their market presence.

Senior Business Development Manager Role Summary

We are seeking an experienced Senior Business Development Manager with a proven track record in wholesale confectionery or FMCG. The ideal candidate will already have established relationships with large distributors, buying groups, and major supermarkets such as Tesco, Asda, Morrisons, and symbol groups. Your focus will be to drive revenue growth by leveraging your network, developing new business, and maximising sales from existing accounts.

Senior Business Development Manager Key Responsibilities

• Identify, approach, and win new distribution opportunities with major accounts.
• Leverage existing industry contacts to secure listings and expand market share.
• Develop and implement a sales strategy to deliver significant revenue growth.
• Proactively follow up leads generated from exhibitions, inbound enquiries, and marketing campaigns.
• Maintain strong relationships with current distributors and monitor weekly sales performance:
  • Identify distributors who have not placed orders recently.
  • Analyse order volumes against historical averages.
  • Track and promote underperforming product lines.
• Use LinkedIn and other professional networks to engage with buyers and key decision‑makers.
• Prepare accurate sales forecasts, activity reports, and growth plans.

Senior Business Development Manager Candidate Profile

• Minimum 5 years’ experience in business development or national account management within the wholesale confectionery, snacks, or FMCG sector.
• Proven track record of securing and managing large retail and wholesale accounts.
• Strong network of contacts across distributors, supermarkets, and buying groups.
• Highly commercial mindset with strong negotiation and closing skills.
• Self‑motivated and results‑driven, capable of working independently.
• Excellent verbal and written communication skills.

Senior Business Development Manager Salary & Benefits

• Base Salary: £50,000 – £60,000 per annum (depending on experience and network)
• Car Allowance / Company Car: £5,000 annual car allowance or a fully expensed company vehicle.
• Performance Bonus / Commission: Up to £20,000 per annum (uncapped potential), linked to achieving key metrics.
• 28 days holiday (including bank holidays)
• Pension scheme
• Company laptop and mobile phone
• Expense account
• Flexible / hybrid working arrangements
• Training and development support

If you're interested in this Senior Business Development Manager role, please click apply and one of our consultants will call you to discuss further.