Senior Business Development Manager

Sampl; Brighton; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A fast-growing product sampling company in Brighton is seeking a Senior Business Development Manager to drive new business and expand client relationships. The role demands a consultative sales approach involving senior stakeholders, requiring proven B2B business development experience and strong negotiation skills. This position offers competitive salary, performance bonuses, hybrid working, and opportunities for personal growth within an innovative and collaborative team environment.

Benefits

Competitive base salary

EMI share options

Flexible hybrid working

Pension scheme

Private healthcare

Generous holiday allowance

Regular team socials

Qualifications

• Proven experience in B2B new business or business development.
• Ability to work independently and manage time effectively.
• Experience selling into CPG/FMCG environments.

Responsibilities

• Build and develop relationships with prospective clients.
• Identify, manage and close new business opportunities.
• Lead negotiations and secure long-term partnerships.

Skills

B2B new business experience

Consultative sales approach

Excellent communication skills

Strong negotiation skills

Commercial awareness

Job description

Full‑time, permanent | Monday‑Friday, 8.30am-5.00pm

Brighton (Hybrid or Remote)

Salary: Competitive (+ bonus, share options & benefits)

About Sampl

Sampl is on a mission to digitise the product sampling industry, helping the world’s leading FMCG, beauty and consumer brands run high‑performance product trials through targeted in‑home sampling and cashback campaigns. Trusted by 250+ global brands across 35 countries – including Estée Lauder, Colgate‑Palmolive, Mondelez, Mars and Kao – our platform delivers precise targeting, measurable outcomes and clear insight into how sampling drives customer behaviour, from real‑time data and reviews to in‑store sales attribution. Operating across the UK, Europe and the US, and powered by award‑winning technology including SamplPay, our cashback engine, we are one of the fastest‑growing companies in the UK and are scaling into new markets, categories and retail partnerships as we enter our next phase of global growth.

The Role

As a Senior Business Development Manager, you will be responsible for winning new business and expanding strategic client relationships. You will lead opportunities from first conversation through to long‑term partnership, working with senior stakeholders at major brands. This is a consultative, insight‑led sales role where understanding client challenges and shaping compelling solutions is key. You will collaborate closely with Campaign Management, Marketing and the wider commercial team to ensure smooth onboarding and successful delivery.

About You

We’re looking for an ambitious, commercially driven individual who enjoys autonomy but thrives in a collaborative environment.

You are:

• Growth‑oriented and proactive, with a strong new business mindset
• Consultative and credible, able to engage senior stakeholders
• Curious and insightful, digging deep into client needs and motivations
• Confident and persuasive, without being pushy or transactional
• Highly organised, managing multiple opportunities at once
• Passionate about innovation, and excited by disruption in marketing

Key Responsibilities

• Build and develop relationships with prospective clients
• Identify, manage and close new business opportunities
• Engage multiple stakeholders across brand, marketing and insights teams
• Develop strong understanding of client objectives, audiences and challenges
• Create and present compelling proposals and commercial cases
• Manage opportunities from discovery through to commitment
• Lead negotiations and secure long‑term partnerships
• Introduce new ideas and solutions, confidently handling objections
• Support client onboarding alongside the Campaign Management team
• Stay informed on industry trends and market dynamics
• Maintain accurate pipeline management and forecasting

Experience & Skills

Essential

• Proven experience in B2B new business or business development
• Strong consultative sales approach with multi‑stakeholder deals
• Experience selling into CPG/FMCG or marketing‑related environments
• Excellent communication and presentation skills
• Strong negotiation skills and commercial awareness
• Ability to work independently and manage time effectively

Desirable

• Experience in sampling, retail media, MarTech or digital marketing
• Understanding of CPG brand structures and marketing strategies
• French or German language skills

Why Join Sampl

• A fast‑growing, innovative business disrupting a traditional industry
• Exposure to global brands and international campaigns
• A collaborative, modern culture with real autonomy
• Clear opportunity for personal and career growth
• A supportive leadership team that values ideas and initiative

Benefits

• Competitive base salary + uncapped performance bonus tied to growth targets
• EMI share options
• Flexible hybrid working (2+ days/week in Brighton)
• Pension scheme
• Private healthcare & wellbeing package
• Generous holiday allowance, including year‑end shutdown
• Regular team socials and supportive, high‑energy culture
• Opportunities for international exposure as we expand

Sampl encourages applications from candidates from diverse and underrepresented backgrounds.