Senior Business Analyst

Very Group; Liverpool; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A prominent retail company in Liverpool is seeking a Senior Business Analyst to lead significant strategic initiatives. The ideal candidate will manage complex relationships between stakeholders and the Product Team, ensuring effective solutions are delivered. Responsibilities include conducting advanced analysis, managing product backlogs, and leading workshops to drive alignment. Providing insights that enhance customer experiences and operational efficiencies is key to this role. The position offers a flexible, hybrid working model alongside substantial benefits.

Benefits

Flexible, hybrid working model

Inclusive culture

£1000 flexible benefits allowance

30 days holiday + bank holidays

Udemy learning access

Bonus potential

Up to 25% discount on Very.co.uk

Matched pension up to 6%

Qualifications

• Extensive experience leading business analysis in multi-stakeholder environments.
• Expert in Agile methodologies, tailoring approaches as necessary.
• Strong communication skills to convey complex concepts.
• Proven ability to deliver strategic change with measurable outcomes.

Responsibilities

• Lead advanced elicitation and discovery sessions to identify business needs.
• Collaborate with Product Managers to prioritize backlogs based on value and risk.
• Build strong relationships with executive stakeholders across various departments.
• Conduct qualitative and quantitative analysis to guide strategic decisions.

Skills

Business analysis leadership

Agile methodologies expertise

Requirements engineering

Data analysis

Stakeholder influence

Job description

About us

We areThe Very Group, and we’re here to help families get more out of life. We know our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options onVery.co.ukto help them say yes to the things they love.

We’re just as passionate about helping our people get more out of life too—building careers with real growth, a sense of purpose, belonging, and wellbeing.

About the role

We’re looking for a Senior Business Analyst to join our team and lead some of the most complex and high-impact initiatives across The Very Group. This is a fantastic opportunity to shape strategic change, influence senior stakeholders, and deliver solutions that maximise customer experience, drive operational efficiency, and deliver measurable commercial outcomes.

As a Senior Business Analyst, you’ll act as the strategic bridge between executive stakeholders, Product, and Technology—translating business problems into clear, actionable requirements and ensuring solutions deliver real value.

What you will be doing

Discovery and Problem Definition

• Design and lead advanced elicitation and discovery sessions (e.g., complex workshops, prototyping) to uncover and validate business needs using expert observation and data analysis.
• Define and champion clear problem/opportunity statements, strategic objectives, scope, and success metrics, selecting the right SDLC approach.
• Analyse complex current-state processes and customer journeys, diagnosing systemic pain points and root causes.

Requirements and Design Support

• Own and structure requirements into clear acceptance criteria with full traceability to strategic benefits and compliance constraints.
• Facilitate and model complex solution options, driving consensus between senior Architecture, Regulatory, and Operational stakeholders.
• Act as the primary clarification point for UX/design and engineering on functional and non-functional requirements.

Delivery and Backlog Management

• Partner with Product Managers to shape and prioritise backlogs based on value, cost, risk, and dependencies.
• Maintain complete traceability from strategic requirements through test cases, releases, and realised benefits.
• Lead and coach teams through complex Agile ceremonies or hybrid delivery models.

Stakeholder Engagement

• Build strong, influential relationships across executive-level stakeholders in Product, Engineering, Operations, Finance, Compliance, and Customer Services.
• Design and facilitate high-stakes workshops and decision forums, translating complex technical concepts for non-technical audiences.
• Negotiate and resolve conflicts on scope, priorities, and trade-offs, balancing customer value, operational impact, regulatory risk, and cost.

Data and Evidence

• Conduct advanced qualitative and quantitative analysis to inform strategic decisions.
• Model success measures and projected financial benefits; track and analyse post-implementation outcomes.
• Define test plans, UAT strategy, and defect triage linked to strategic requirements.

Governance and Continuous Improvement

• Ensure adherence to organisational policies, security, data privacy, and regulatory requirements.

• Contribute to change governance and risk/control processes; approve high-quality documentation.
• Champion customer-centric design, Lean principles, and outcome-focused delivery.
• Lead contributions to the BA Community of Practice, enhancing standards and reusable assets.

About you

Essential:

• Extensive experience leading business analysis in complex, multi-stakeholder environments.
• Expert knowledge of Agile (Scrum/Kanban) and ability to tailor methodologies to project needs.
• Advanced skills in requirements engineering, process optimisation, and data analysis.
• Strong ability to influence senior stakeholders and communicate complex concepts clearly.
• Proven track record of delivering strategic change with measurable commercial benefits.

Desirable:

• Professional certifications such as IIBA (CCBA/CBAP), BCS Advanced Business Analysis, or Agile (Advanced Scrum, SAFe).
• Experience with vendor assessment and RFI/RFP processes.
• Familiarity with regulatory and compliance requirements in large-scale change initiatives.

Some of our Benefits

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £1000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a two-stage interview process for this position:

1st stage - An informal 30-minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd Stage – A one-hour formal interview where you can expect both competency and technical questions (task based) This can be held either in-person or remotely.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.