Senior Brand PR and Comms Manager - Crufts

The Kennel Club; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading dog-related organisation is seeking a Senior Brand PR and Communications Manager to oversee brand transformation and engage audiences. This role involves leading integrated PR campaigns and building media relationships to enhance the Crufts brand year-round. Ideal candidates will have over 8 years of experience in strategic communications and PR, with a strong focus on content creation and social media. Join a passionate team in shaping a cultural shift around pets!

Qualifications

• 8+ years in strategic communications, PR, and media relations.
• Proven experience repositioning established brands.
• Strong editorial and content creation skills across digital platforms.
• Hands-on experience with social media and omnichannel campaigns.
• A network of media contacts and influencer relationships.
• CIPR/PRCA qualification or equivalent (Desirable).
• Bachelor's degree in Communications, Journalism, Marketing, or PR (Desirable).
• Experience in the pet industry or lifestyle sectors (Desirable).
• Master's degree in a relevant field (Desirable).
• Background in experiential PR and celebrity engagement (Desirable).

Responsibilities

• Leading omnichannel PR campaigns and digital-first executions.
• Acting as spokesperson and media contact for high-profile opportunities.
• Creating communication toolkits and experiential activations.
• Collaborating with marketing, sponsors, and agencies for integrated delivery.
• Tracking performance against OKRs and reporting to senior leadership.

Job description

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Senior Brand PR and Communications Manager - Crufts

Location: London & Hybrid (2 days a week)
Department: Revenue & Brand
Reports to: Head of Crufts (Revenue & Brand)
Salary: Competitive - Band 6

Are you a bold brand storyteller with a passion for dogs and lifestyle media? Crufts is on a mission to evolve from a four-day event into an "always-on" destination brand for dog lovers across the UK-and we're looking for a visionary Senior Brand PR & Communications Manager to lead the charge.

This is a unique opportunity to shape the future of one of the UK's most iconic brands, transforming Crufts into a household name that resonates with every dog owner, every day of the year.

About the Role

You'll be the driving force behind Crufts' brand transformation - developing and delivering integrated PR and communications strategies that:

• Position Crufts as a lifestyle brand beyond the event
• Lead high-impact campaigns across TV, radio, print, and digital
• Build thought leadership and expand media relationships
• Create compelling narratives that attract new audiences
• Manage PR for the annual Crufts event, including press briefings and live support
• Develop influencer and celebrity strategies to boost engagement
• Align storytelling with marketing goals across acquisition, retention, and conversion

What You'll Be Responsible For

• Leading omnichannel PR campaigns and digital-first executions
• Acting as spokesperson and media contact for high-profile opportunities
• Creating communication toolkits and experiential activations
• Collaborating with marketing, sponsors, and agencies for integrated delivery
• Tracking performance against OKRs and reporting to senior leadership

What You'll Bring

• 8+ years in strategic communications, PR, and media relations
• Proven experience repositioning established brands
• Strong editorial and content creation skills across digital platforms
• Hands-on experience with social media and omnichannel campaigns
• A network of media contacts and influencer relationships
• CIPR/PRCA qualification or equivalent (Desirable)
• Bachelor's degree in Communications, Journalism, Marketing, or PR (Desirable)
• Experience in the pet industry or lifestyle sectors (Desirable)
• Master's degree in a relevant field (Desirable)
• Background in experiential PR and celebrity engagement (Desirable)

Why Join Us?

This is more than a PR role - it's a chance to lead a cultural shift. You'll be part of a passionate team, shaping a brand that celebrates dogs, drives national conversation, and connects with millions. If you're ready to make Crufts a year-round icon, we'd love to hear from you.