Senior Brand Marketing Manager

Greene King Corporate - BRA_001; Burton upon Trent; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading hospitality company in the UK is seeking a strategic leader to direct divisional marketing initiatives and ensure best practices across their brands. The successful candidate will support the Brand and Marketing Director, create effective communication strategies, and develop a comprehensive portfolio strategy aligned with the company's vision. The role includes opportunities for career development and attractive employee discounts as well as a competitive salary.

Benefits

Competitive salary

Training and development opportunities

33% discount on all brands for employees

50% discount at Greene King Inns and hotels

Employee assistance program

Refer a friend bonus

Access to wages before payday

Retail discounts up to 30%

Qualifications

• Support the Brand and Marketing Director in translating vision into actionable plans.
• Co-ordinate initiatives for alignment across divisional and central marketing.
• Prepare executive-level reviews to communicate marketing performance.

Responsibilities

• Lead the divisional team to deliver projects that ensure best practices.
• Work closely with commercial leads to drive cross-portfolio opportunities.
• Facilitate communication within the senior team and broader organization.

Skills

Strategic thought partner

Cross-functional coordination

Communication skills

Portfolio strategy development

Job description

Job Description

The role holder will lead the divisional team to deliver projects and initiatives that are required across each brand to ensure, best practice and efficient approach. The role will focus on delivering commercial benefit, and or group lead initiatives such as App optimisation.

Works closely with the Brand and Marketing Director

Working as part of the DB Divisional team, this role is the key interface with central departments to create a single point of contact for key initiatives

Working in partnerships with the Commercial Lead to drive forward cross portfolio opportunities

Qualifications

Support the Brand and Marketing Director, and be a strategic thought partner helping to translate vision into actionable plans.

Co-ordinate cross functional initiatives to ensure alignment across divisional marketing, central marketing, commercial, and operations.

Prepare executive levels DB Brand and Marketing reviews, for DBR’s and Board level to communicate marketing performance and priorities.

Manage and prioritise senior teams workflows and interdependence to ensure there is a clear plan as a team.

Facilitate consistent communication and alignment within the senior team and broader organisation.

Working with the senior team, support the team culture, and team engagement plan

Develop a portfolio strategy identifying what is consistent, and what requires individual brand approach. Development of a clear 5 year portfolio Strategy in service of the Greene King Purpose of Pouring Happiness into Lives, and the delivery of the Greene King Strategic Goals 1) Outstanding Customer experience 2) Winning Marketing Share 3) Growing EBIT contribution 4) delivering impact for our customers, our people, and our communities.

Create a rolling 18 months plan which leads the individual brand 18 month plans.

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as :

• The chance to further your career across our well‑known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well‑being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…