Senior Brand Designer, fashion and lifestyle brand (REF 3477408)

I Love My Job Ltd.; City Of London; Hybrid; GBP 60,000; Full time

Job summary

A modern fashion and lifestyle brand is searching for a Senior Brand Designer in London. The role involves leading the creative vision and storytelling across various platforms. Ideal candidates will have over 5 years of experience and a standout portfolio demonstrating excellence in both digital and motion design. The position offers a collaborative culture where creativity is celebrated and impactful.

Qualifications

• A portfolio that demonstrates range, creativity, and storytelling flair.
• Experience in a fast-paced, evolving environment.

Responsibilities

• Lead and oversee design across digital, print, and motion.
• Produce story-driven video and motion content.
• Ensure brand consistency and visual identity.
• Streamline design processes and mentor junior designers.

Skills

5+ years experience in fashion or lifestyle brands

Standout portfolio showcasing digital and motion design

Mastery of Adobe Creative Suite

Strong e-commerce and image retouching sensibility

Excellent understanding of brand identity systems

Experience mentoring or leading creative team members

Confident communicator

Highly organized and adaptable

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Adobe Premiere Pro

Job description

• £60,000
• London / Hybrid

We’re searching for a Senior Brand Designer to lead the creative vision and visual storytelling for a modern, fast-growing fashion and lifestyle brand. This is a pivotal role where you’ll shape the brand’s aesthetic across digital, print, and motion – crafting content that connects, inspires, and elevates perception.

As a creative lead within a growing, dynamic team, you’ll drive the end‑to‑end design process -from initial concept to final execution – ensuring every touchpoint feels elevated, cohesive, and unmistakably on‑brand. You’ll mentor a Junior Designer, oversee image retouching, and manage workflows to keep creativity flowing smoothly across campaigns and channels.

This opportunity is ideal for a multidisciplinary designer who thrives at the intersection of fashion, lifestyle, and digital innovation – someone with an eye for style, a love for storytelling, and the confidence to lead creative output for a brand with heart and purpose.

Key Responsibilities

• Lead Content Design: Create and oversee design across digital, print, and motion, including website assets, email campaigns, paid and organic social, lookbooks, packaging, and OOH.
• Video & Motion Content: Produce compelling, story‑driven video and motion content that brings the brand’s world to life across social and digital platforms.
• Retouching Oversight: Maintain premium‑quality imagery by directing and supporting retouching workflows, providing hands‑on input during high‑volume periods.
• Brand Consistency: Safeguard and evolve the brand’s visual identity, ensuring every piece of content aligns with its creative DNA and high aesthetic standards.
• Workflow Management: Streamline design processes from brief to delivery, ensuring efficient collaboration and creative excellence across all outputs.
• Mentorship: Guide and inspire a Junior Designer and Retoucher, fostering growth, innovation, and craft within the team.
• Innovation & AI Tools: Experiment with AI and emerging design tools to enhance creative workflows, elevate visual impact, and push design boundaries.

About You

You’re an experienced designer with a refined aesthetic, a passion for premium fashion and lifestyle brands, and a portfolio that demonstrates range, creativity, and storytelling flair. You combine strategic thinking with hands‑on craft, and you’re as comfortable designing a campaign identity as you are editing a short‑form video or directing an editorial shoot.

Experience & Skills

• 5+ years’ experience within fashion, lifestyle, or creative brand environments. Fashion experience not essential.
• A standout portfolio showcasing digital, motion, and print design for premium or trend‑led brands.
• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).
• Strong e‑commerce and image retouching sensibility.
• Excellent understanding of brand identity systems and maintaining consistency across multiple channels.
• Experience mentoring or leading creative team members.
• Confident communicator and collaborator, able to work effectively with marketing, e‑commerce, and production teams.
• Highly organised, adaptable, and proactive in a fast‑paced, evolving environment.

Why You’ll Love It

You’ll be joining a brand that’s redefining what comfort, creativity, and conscious design look like. Expect to work in a collaborative, ideas‑driven culture, where creativity is celebrated, and where your work has a direct, visible impact on how people experience the brand.

If you’re ready to take ownership of a brand’s creative identity and build beautiful, meaningful design — we’d love to hear from you.

Diversity & Inclusion

ILMJ values diversity, equality and inclusion and encourages applicants from all backgrounds and identities.