Senior Beauty Specialist

Boots Opticians; Liverpool; On-site; GBP 25,000 - 30,000; Full time

Job summary

A leading beauty retailer in Liverpool seeks a Senior Beauty Specialist to lead a team, creating personalized beauty experiences. The successful candidate will inspire and coach their team, provide expert advice on skincare and trending products, and maintain a vibrant beauty environment. Responsibilities include training and product launches, with opportunities for career growth within the company. They offer a generous benefits package including a product allowance and employee discounts.

Benefits

Quarterly product allowance up to £2000

Generous employee discounts

Ongoing training from beauty experts

Boots Retirement Savings Plan

Discretionary annual bonus

Qualifications

• Experience working with premium beauty brands is a plus.
• Background in a large retail setting preferred.
• Interest in social media content creation is beneficial.

Responsibilities

• Coach a team to create personalized experiences for customers.
• Guide your team in offering expert product advice.
• Ensure a clean and immaculate display of products.
• Support product launches and promote excitement in-store.
• Engage in ongoing training to build beauty expertise.

Skills

Passion for beauty

Leadership skills

Confidence in conversations

Sales target achievement

Curiosity for learning

Job description

Job Description

We're shaking up the beauty scene at Boots, and our Senior Beauty Specialists are leading the charge. As a Senior Beauty Specialist, you will bring the energy, the passion, and the know-how to coach a team of Boots Beauty Specialists to create personalised experiences for every customer who visit our Beauty Halls.

You'll inspire your team to engage our customers to discover their perfect skincare match or trending product – leading by example and helping shape a feel‑good space for both your beauty crew and our customers.

About the role

• Reporting to the Beauty Assistant Manager, you’ll work across many premium beauty brands, guiding your team to offer expert, unbiased advice that helps customers find products that genuinely work for them, from cult classics to the latest viral trends.
• This is a sales‑based role, but it's all about team success, not individual competition. You'll energise your crew to meet shared goals and celebrate wins together. And with up to £2000 annual product allowance*, you'll get to personally test premium products.
• You will set the tone on the shop floor, bringing fun, energy, and passion while leading by example. Whether it's a glow‑up moment or a haircare discovery, your team will look to you to ensure every customer experience is personalised and leaves a positive impression.
• You will ensure every counter, display and tester looks immaculate and clean, because we take pride in how our beauty halls look and feel.
• You will support in bringing new product and brand launches to life, creating buzz and excitement across the store.
• You will have access to expert hands‑on training with premium brands in store, plus a comprehensive learning programme through our online learning platform to keep building your beauty expertise.
• You will attend our famous virtual and in‑person conferences where we bring our Beauty Teams together for an immersive education experience.
• As a Senior Beauty Specialist there may be opportunities to get involved with creating social media content, supporting with events or even the chance to be involved in some of our exciting campaigns.

What you'll need to have

• A genuine passion for beauty, from premium skincare and makeup to the latest in haircare and trending brands.
• Leadership skills – whether you’ve coached a team, led by example on the shop floor, or supported others to achieve their goals.
• Confidence to start conversations, build relationships, and create amazing experiences for both your team and your customers.
• A track record of working towards sales targets or KPIs and the drive to help others succeed alongside you.
• A curious mindset, always excited to learn about all products and techniques to help your team deliver.

It would be great if you also have

• Experience working with premium or luxury beauty brands
• A background in a large retail setting or busy store environment
• A creative spark or interest in social content

Career development

Are you thinking about your future career goals? There are plenty of opportunities to continue your career with us; whether you progress within beauty to become a Beauty Assistant Manager, move into store leadership as a Store Manager, or even join our Support Office.

Our benefits

• Quarterly product allowance totalling up to £2000 per year* (*subject to number of hours worked per week.)
• Generous employee discounts
• Ongoing training from our amazing brands and beauty experts
• Boots Retirement Savings Plan
• Discretionary annual bonus
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child.
• Flexible benefits scheme
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third‑party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots?

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next?

If this sounds like the perfect role for you, we look forward to receiving your application. If your application is successful, you’ll be invited to complete an online assessment before attending an in‑store assessment.

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process.

If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

Need To Know

We are now recruiting Senior Boots Beauty Specialists for our xx store.

We are looking for candidates who can be flexible to meet our customers’ needs.

Your basic hours will be xx per week, and your days of work will be Weekdays and Weekends.

You will cover AM, PM, Evenings, Weekend shifts.

The exact shift patterns will be discussed at interview stage.