Senior Analyst, Marketing Analytics

Disneyland Hong Kong; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global entertainment company is seeking a Senior Analyst for its Disney+ EMEA Analytics team. The candidate will evaluate marketing initiatives, collaborate with various teams, and provide strategic recommendations. The role requires expertise in marketing analytics and strong communication skills. The ideal candidate has proficiency in SQL and tools like Python or Tableau, and will enjoy benefits such as private medical insurance and free park entry.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Experience as a Marketing Analyst, Data Scientist or similar.
• Proven ability to manage multiple priorities and deliver high-quality outputs.
• High attention to detail in data analysis and reporting.

Responsibilities

• Collaborate with Marketing, Finance and Research teams to identify measurement opportunities.
• Design and implement Marketing Mix Models and Geo Testing.
• Provide recommendations on media mix optimisations.

Skills

Marketing Analytics

Statistical modelling

Stakeholder management

Communication skills

Tools

SQL

Python

Looker/Tableau

Job description

Overview

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

About the Role

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

Disney+ is The Walt Disney Company’s new Direct to Consumer video entertainment service targeted to families. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices).

The Disney+ team is responsible for the roll out and ongoing performance and operations of Disney+ across EMEA, specifically focused on programming strategy, marketing, customer acquisition and retention, partnerships, research, and analytics.

We are looking for an enthusiastic Senior Analyst to join our Disney+ EMEA Analytics & Insights team with expertise in Marketing Analytics. This role will be pivotal in helping us evaluate strategic marketing initiatives to drive acquisition and improve retention for our EMEA Disney+ business.

This role will leverage excellent technical, storytelling and communication skills, as well as the ability to work cross-functionally to identify business needs and deliver marketing insights across EMEA.

What You Will Do

• Collaborate closely with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps.
• Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of our marketing investments.
• Partner with internal Analytics teams globally on model alignment and on-going development of marketing measurement methodologies.
• Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns.
• Liaise closely with third-party media owners and be across past and upcoming media plans.

Required Experience & Skills

• Experience as a Marketing Analyst, Data Scientist or similar.
• Strong expertise in statistical modelling techniques, including regression analysis, Marketing Mix Modelling (MMM) and A/B testing.
• Proven ability to manage multiple priorities effectively, delivering high-quality outputs within tight deadlines.
• Excellent stakeholder management with proven experience of effectively engaging with senior stakeholders.
• Skilled at translating complex technical findings into clear, concise presentations with actionable insights and strategic recommendations.
• Excellent communication skills, with a focus on clarity and impact.
• High attention to detail, ensuring accuracy and precision in data analysis and reporting.

Required Tech Stack

• Excellent proficiency in SQL, with hands-on experience working with data warehousing technologies such as Snowflake.
• Proficiency in Python or R for data analysis, modelling and automation.
• Ability to use data visualisation tools such as Looker/Tableau.

The Perks

• 25 days annual leave.
• Private medical insurance & dental care.
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free.
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F& B and ticketing.
• Excellent parental and guardian leave.
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.