Segmentation & Email Marketing Specialist

Informa Plc; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading global business in London is seeking a Segmentation Specialist for their Automation & Segmentation team. This pivotal role involves creating targeted email segments, managing segmentation queries, and ensuring data quality to enhance marketing campaign performance. Ideal candidates have at least 2 years of experience in segmentation or database operations, advanced skills in Excel, and the ability to collaborate effectively across teams. The position promotes a flexible working environment and offers diverse benefits.

Benefits

Welcoming culture with social events

Opportunity for career development

25 days annual leave plus birthday leave

Company funded private medical cover

Flexible personal benefits

Strong wellbeing support

Qualifications

• Minimum of 2 years of experience in segmentation or database operations.
• Proficiency in creating and managing segment queries.
• Advanced Excel skills for data analysis and reporting.

Responsibilities

• Create targeted email segments using Eloqua and Treasure Data tools.
• Develop and manage segmentation queries to refine targeting strategies.
• Conduct audits to ensure data accuracy, normalization, and cleanliness.

Skills

Segmentation or database operations

Creating and managing segment queries

Data analysis and reporting

Attention to detail

Communication skills

Tools

Eloqua

Treasure Data

Excel

Job description

A leading global business in London is seeking a Segmentation Specialist for their Automation & Segmentation team. This pivotal role involves creating targeted email segments, managing segmentation queries, and ensuring data quality to enhance marketing campaign performance. Ideal candidates have at least 2 years of experience in segmentation or database operations, advanced skills in Excel, and the ability to collaborate effectively across teams. The position promotes a flexible working environment and offers diverse benefits.