Scotland Press Officer

Reform UK; Glasgow; On-site; GBP 30,000 - 45,000; Full time

Job summary

A political organization is seeking a passionate Press Officer to drive communications in Scotland. The successful candidate will craft compelling messages, manage media relations, and oversee social media channels. This role demands outstanding writing skills, knowledge of Scottish political issues, and the ability to thrive in a fast-paced environment. Experience in a press office or journalism is essential, and a current membership in the organization is required.

Qualifications

• Proven experience in a press office, journalism or communications role with demonstrable media results.
• Clear commitment to Reform UK’s mission and values; current Reform UK membership required.
• Strong understanding of Scottish and broader UK media landscape.

Responsibilities

• Write, edit and distribute high-impact press releases, op-eds, and media briefings.
• Build and nurture relationships with journalists and media outlets across Scotland.
• Manage Reform UK Scotland’s social media channels and create engaging content.

Skills

Media relations

Social media management

Writing and editing

Crisis communication

Understanding of Scottish political landscape

Tools

Canva

Adobe

CapCut

Job description

Reform UK is seeking a passionate, media-savvy Press Officer to drive our communications in Scotland. You will craft and deliver compelling messages that cut through to Scottish audiences, championing our common-sense policies on immigration, law and order, public services and economic growth. Your work will ensure our vision for a free, proud and prosperous Scotland is heard clearly across print, broadcast and digital channels.

This is a hands‑on role in a fast‑paced environment. You’ll secure impactful coverage, own our Scottish social channels, and help shape creative campaigns - while keeping message discipline and rapid response at the core of everything you do.

Key Responsibilities

Content & Messaging

• Write, edit and distribute high-impact press releases, op‑eds, statements and media briefings tailored to Scottish audiences.
• Prepare spokespeople with lines‑to‑take, Q&As and briefing packs ahead of interviews and events.
• Maintain a consistent Reform UK tone of voice across all Scottish communications.

Media Relations

• Build and nurture relationships with journalists, editors and producers across Scottish and UK outlets (print, online, radio, TV).
• Proactively pitch stories, place comment pieces and maximise interview opportunities.
• Handle inbound media enquiries, including rapid rebuttal and crisis comms when necessary.

Social & Digital

• Manage Reform UK Scotland’s social media channels (particularly X), creating engaging, shareable content.
• Work with the national digital team to produce basic graphics/video clips and ensure content is optimised for reach and impact.
• Monitor online sentiment and engagement to inform content strategy.

Campaigns & Events

• Collaborate with the national comms team to plan and execute creative media and advertising campaigns relevant to Scotland (e.g. economy, infrastructure, cultural identity).
• Support press conferences, visits and campaign events across Scotland and occasionally the wider UK.
• Produce post‑campaign wrap‑ups, coverage reports and lessons learned.

Monitoring & Insight

• Track Scottish and UK media coverage daily; compile concise reports and insights for senior stakeholders.
• Keep abreast of developments in Scottish politics, the Scottish Parliament and public opinion to inform proactive messaging.

Person Specification

• Clear commitment to Reform UK’s mission and values; current Reform UK membership required.
• Proven experience in a press office, journalism or communications role with demonstrable media results.
• Outstanding writing and editing skills; able to tailor tone and message for different audiences.
• Strong understanding of the Scottish (and broader UK) media landscape and news cycles.
• Confident managing social media channels, particularly for political content on X.
• Calm under pressure; able to juggle multiple deadlines and respond quickly to breaking stories.
• Solid grasp of Scottish political and cultural issues, with sensitivity to regional nuances.
• Experience in political communications or working within a political party/organisation.
• Knowledge of the Scottish Parliament, devolved policy areas and Scotland’s political environment.
• Basic design/video skills (e.g. Canva, Adobe, CapCut) to enhance digital content.
• Persuasive storyteller with strong news judgement.
• Meticulous attention to detail and message discipline.
• Organised and reliable, able to prioritise effectively.
• Resilient, adaptable and solutions‑focused in a high‑pressure setting.
• Collaborative team player who aligns seamlessly with national and regional comms efforts.