Salesforce Effectiveness (SFE) Analyst

Essential Pharma; Egham; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A global pharmaceutical company is looking for an SFE Analyst to enhance sales force productivity through data analysis and insights. Responsibilities include building dashboards, managing CRM systems, and collaborating across departments. The ideal candidate has a degree in a relevant field and 3+ years in analytics roles within the pharmaceutical industry. The company offers a competitive salary, flexibility in work location, and various benefits including healthcare and performance bonuses.

Benefits

Competitive salary

Flexible work location

£150 towards home office

Healthcare

5% pension contribution

Life Insurance

Enhanced family leave

25 days annual leave

Discretionary performance bonus

Qualifications

• 3+ years experience in Sales Operations or similar roles.
• Knowledge of data visualization tools like Tableau.
• Experience with CRM analytics and territory management.

Responsibilities

• Analyse sales performance data for trends and opportunities.
• Build dashboards for sales team performance tracking.
• Collaborate with Sales and Marketing for strategy execution.

Skills

Analytical skills

Business acumen

Communication skills

Collaboration skills

Education

Degree in Business or related discipline

Tools

Power BI

Salesforce

Excel

Job description

Job Description

What We Do

Essential Pharma is a global pharmaceutical company working to make a difference for patients in niche populations.

Everything at Essential Pharma is driven by the fact that every patient matters. We are focussed on developing and delivering medicines for patients in small, underserved or rare disease populations. Our team of 70+ people has an entrepreneurial spirit, challenging convention and working creatively to deliver results. Our headquarters are in Surrey, UK, and we have offices in Malta, France, Spain and Switzerland.

We are an international business, with a growing product portfolio that reaches patients in approximately 70 countries. We cover multiple therapy areas with a particular focus on rare disease, CNS, ophthalmology and gastroenterology. Our first development-stage asset is an anti-GD2 antibody for the treatment of high-risk neuroblastoma. We have a proven track record of acquiring, investing in and commercialising treatments.

The SFE Analyst is plays a critical role in enhancing sales force productivity and performance. This role is responsible for providing actionable insights through robust analysis of sales activity, field force KPIs, call planning effectiveness, targeting, and CRM data quality. The ideal candidate will support strategic commercial decisions by developing tools, dashboards, and performance frameworks to enable data-driven decisions that optimize field execution and align with commercial objectives. If you are keen to join a patient centric, high-growth company, then read on and apply today !

Qualifications

What You Will Bring

• Degree in Business, Statistics, Mathematics, Economics, Life Sciences, or a related discipline

Experience

• 3+ years’ experience in Sales Operations, SFE, Commercial Analytics or similar roles in the pharmaceutical industry
• CRM system experience (Veeva / Salesforce) preferred
• Knowledge of Power BI, Tableau, or equivalent data visualization tools
• ABPI or pharma-related certification advantageous
• Proficient in CRM analytics and territory management
• Demonstrated understanding of sales incentive schemes and field KPIs
• Previous experience manipulating and interpreting pharma sales data (e.g., IQVIA)
• Strong business acumen and experience in data storytelling for commercial stakeholders
• Familiarity with call planning, segmentation, and targeting strategies

Core Competencies

• Strong analytical and quantitative skills
• Ability to synthesize complex data into simple business insights
• High level of proficiency with Excel, Power BI, and CRM systems
• Effective communicator and able to present complex data in business-friendly formats
• Self-starter with excellent organizational and time management skills
• Results-oriented, adaptable, and comfortable working in fast-paced environments
• Demonstrates integrity and strong ethical standards
• Team player with strong collaboration skills and growth mindset

Job Responsibilities

What You Will Do

• Analyse sales performance data, field force activity, and customer segmentation to identify trends and opportunities for improvement.
• Build and maintain interactive dashboards (e.g., Power BI, Tableau) to support real-time sales team performance tracking and management.
• Lead reporting and analytics around field KPIs: frequency, reach, call execution, territory coverage, and sales effectiveness.
• Own and manage territory alignment, call plans, and incentive compensation tracking.
• Maintain and enhance the CRM system (e.g., Salesforce, Veeva CRM), ensuring data integrity, usability, and alignment with commercial processes.
• Collaborate with Sales, Marketing, and Commercial Operations to support strategy execution and align metrics with business goals.
• Develop and manage field force effectiveness scorecards and regularly present insights to cross-functional stakeholders.
• Support product launches by ensuring field force readiness through performance tracking tools and KPIs.
• Provide ad hoc analytical support on commercial initiatives, salesforce deployment strategies, and performance benchmarking.
• Contribute to forecasting, territory sizing, and resource allocation efforts.

Benefits

What We Offer

• Competitive salary
• We understand that productivity requires balance, so we offer office-based contracts and allow flexibility on locations of work when required and appropriate. This can be different for each department so please have that conversation at interview
• £150 towards your home office
• Healthcare
• Pension – you contribute 5% and we offer 5%.
• Life Insurance – lump sum (tax free) death benefit of 4 x basic salary.
• Enhanced family leave
• Enhanced sick pay
• 25 days annual leave
• Discretionary annual performance bonus

What To Expect

• At Essential Pharma, every colleague matters : we want every member of the team to thrive and grow during their time with us
• Right from the interview stage, we encourage candidates to ask us questions, voice opinions and be curious
• This is a dynamic, fast-paced working environment. We expect individuals to be responsible and accountable, while understanding the importance of collaborating with colleagues to fuel success
• We pride ourselves on our inclusive culture, based on the belief that everyone brings unique strengths and perspectives
• We have an unwavering dedication to employee growth and development