Sales Manager - MI Brands (EU)

inMusic; Ashe; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading audio technology company is seeking an experienced Sales Manager to manage dealer accounts and drive growth across MI brands. The ideal candidate has over 5 years of sales experience in the MI industry and a passion for music and technology. This role includes responsibility for achieving sales targets and building relationships with dealers across Europe. Competitive benefits include 24 days of annual leave, private healthcare, and a GBP 1,000 training allowance.

Benefits

24 days annual leave (plus public holidays)

Private healthcare

Pension scheme

Employee Assistance Programme

Cycle To Work scheme

Staff discount on products

GBP 1,000 annual allowance for training

Sick pay

Qualifications

• 5+ years of sales experience in the MI or audio technology industry.
• Deep familiarity with products for musicians, producers, and educators.
• Ability to juggle strategic thinking with tactical execution.

Responsibilities

• Manage dealer accounts and relationships.
• Achieve sales targets and strategies.
• Recruit and nurture direct dealer relationships.
• Conduct performance reviews with dealers.
• Coordinate marketing campaigns at the dealer level.

Skills

Sales experience in the MI or audio technology industry

Managing dealers

Familiarity with products for musicians

Strategic thinking

Fluent in English

Willingness to travel

Passion for music

Job description

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Sales Manager - MI Brands (EU)

Department: Sales

Employment Type: Full Time

Location: Ash Vale, UK

Description

inMusic is seeking an experienced and passionate Sales Manager to drive growth across dealer accounts for our industry-leading MI brands, including Akai Professional, Alesis, Alesis Drums, Moog Music, M-Audio, Headrush, and others. This role will manage EU dealers. The ideal candidate brings strong commercial acumen, deep product knowledge, and experience working with the MI dealer channel.

Key Responsibilities

• Manage dealer accounts and relationships in the designated markets.
• Achieve sales targets, strategies, and tactical action plans across the channel.
• Actively recruit and nurture direct dealer relationships.
• Conduct regular performance reviews with dealers, offering tools, content, and training to drive sell‑through.
• Coordinate with marketing to activate campaigns and product demos at the local dealer level.
• Analyze sales performance, identify whitespace, and implement commercial initiatives tailored to MI verticals and dealer profiles.
• Support new product introductions with launch planning, demo support, and channel marketing strategies.
• Proactively work with the dealer network with regards to future planning of all aspects.
• Ensure that dealers are compliant with SDA requirements, inclusive of in‑store and online displays and merchandising.
• Maintain accurate CRM data, forecasts, and territory insights.
• Participate in trade events, roadshows, and local market activations as required.

Skills, Knowledge and Expertise

• 5+ years of sales experience in the MI or audio technology industry, with hands‑on experience managing dealers.
• Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools.
• Ability to juggle high‑level strategic thinking with detailed tactical execution.
• Fluent in English; other European languages a plus.
• Willingness to travel up to 40% of the time.
• Passion for music creation, instruments, and technology is essential.

Benefits

• 24 days annual leave (plus public holidays)
• Private healthcare
• Pension scheme
• inMusic UK Employee Assistance Programme
• Cycle To Work scheme
• Staff discount on inMusic products (for personal use only)
• GBP 1,000 annual allowance for training and development
• Sick pay