Sales Manager (Machinery) - Derry/L'Derry

VANRATH; Northern Ireland; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading global industrial equipment manufacturer is seeking an experienced Sales Manager to drive growth for its flagship industrial brand. The successful candidate will gather market intelligence, manage dealer networks, and implement commercial initiatives to enhance performance. Strong communication skills and over 5 years of B2B sales experience in a relevant field are essential. This role presents an exciting opportunity to contribute to strategic business decisions and improve dealer coverage across new territories.

Qualifications

• 5+ years of experience in B2B sales of capital/industrial equipment.
• Strong financial understanding and analytical ability.
• Proven track record in dealer/distribution management.

Responsibilities

• Gather and apply market intelligence for brand growth.
• Shape future business strategies using local market insights.
• Manage territory sales forecasting and planning.

Skills

B2B sales experience

Excellent communication skills

Analytical ability

Commercial awareness

Business planning and forecasting

Education

Degree in Engineering or Business

Job description

Vanrath are representing a leading global industrial equipment manufacturer is seeking an experienced Sales Manager to drive growth for its flagship industrial brand. You will be the key link between commercial and operational teams, delivering business initiatives, managing dealer networks, and supporting aftersales activities.

Key Responsibilities

• Gather and apply market intelligence to achieve year-on-year brand growth
• Use your understanding of local market dynamics to shape future business strategies
• Analyse market data and support strategic decision-making
• Develop and implement dealer support tools and commercial initiatives
• Manage territory sales forecasting and planning (SO&P)
• Ensure compliance with company policies and integrated management systems
• Improve dealer performance through management tools and proactive engagement
• Expand dealer coverage across new territories and product segments
• Oversee sales execution, order patterns, backlog scheduling, and credit facilities
• Collaborate with global Sales & Marketing teams on strategy and messaging
• Represent the brand through demonstrations, seminars, training, and end-user presentations
• Share product updates, pricing, and launch information with stakeholders
• Monitor and report on competitor activity, market movements, and industry trends
• Provide feedback to support new product development

Your Experience & Skills

• Degree in Engineering, Business, or equivalent experience (5+ years in B2B sales of capital/industrial equipment)
• Excellent communication skills at all levels of an organisation
• Strong commercial awareness, analytical ability, and financial understanding
• Skilled in business planning, modelling, and forecasting
• Proven track record in dealer/distribution management and business development

Recent Feedback

"The team at VANRATH were extremely helpful in helping me find my new role. They kept me up to date on my application and provided excellent advice throughout the interview process. Overall the process could not have gone smoother or any quicker and I would definitely recommend reaching out to them if you are on the lookout for a new role."

"I was contacted by VANRATH in regards to a job I had applied for. They were extremely helpful and gave me a number of positions to apply for. They had interviews set up in a number of hours and I secured a position within days. They kept we well informed throughout the process and has continued to touch base after I have started my new role. Couldn't recommend enough."