Sales Executive

WR Logistics; Colchester; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading drinks distributor is seeking a Sales Manager to drive sales growth in the Berkshire region. You will be responsible for managing hospitality client accounts while identifying new business opportunities. The ideal candidate has a proven track record in sales within the drinks industry, strong relationship-building skills, and a commitment to first-class customer service. This field-based role offers a competitive salary of up to £45,000 plus bonus and benefits.

Benefits

Car allowance

Bonus

Benefits

Qualifications

• Proven track record in sales, ideally within the drinks industry.
• Ability to manage and grow hospitality client portfolios.
• Experience attending industry events and tastings.

Responsibilities

• Drive sales growth across the territory by identifying new opportunities.
• Manage and grow an existing portfolio of hospitality clients.
• Build strong relationships with key decision-makers.
• Promote the drinks portfolio and introduce new products.
• Collaborate with internal teams for customer service.

Skills

Sales expertise

Relationship building

Customer service

Consultative selling

Job description

Job Description

Sales Manager / Business Development Manager - Drinks Industry
Berkshire (Field-based, with travel across the region)
Up to £45,000 per annum + Bonus + Car Allowance + Benefits

Sector:
Drinks Distribution / On-Trade / Hospitality

I currently have an exciting opportunity for an experienced Sales Manager with experience in the on-trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager

As the Sales Manager / BDM, you'll be the face of the business in the region - building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You'll be responsible for both account management and new business development, ensuring your customers receive first-class service.

Key Responsibilities:

• Drive sales growth across your territory by identifying and converting new on-trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision-makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You:

• Proven track record in sales, ideally within drinks, ...