Sales Development Representative - UK

Vestd; United Kingdom; Hybrid; GBP 26,000 - 31,000; Full time

Job summary

A leading sharetech platform in the United Kingdom is seeking a Sales Development Representative to engage with customers and qualify leads. This remote-first role involves using various channels to create personalized outreach. The ideal candidate has experience in lead generation, strong communication skills, and is comfortable with modern sales tools. The position offers a competitive salary up to £31k per annum, with equity and benefits. Join us in driving growth and helping businesses understand the value of equity management.

Benefits

Equity after qualifying period

Monthly recognition scheme

Private medical insurance after qualifying period

Team retreats twice a year

25 days annual leave plus extra for service

Employer contribution pension scheme after qualifying period

Qualifications

• Prior experience in an SDR, BDR, or similar lead generation role.
• Confident communicator across multiple channels including email, LinkedIn, phone, and video.
• Strong research skills to quickly understand businesses.

Responsibilities

• Proactively identify and engage with prospective customers.
• Qualify prospects and hand over well-qualified leads.
• Use multiple channels to create personalised outreach.

Skills

Engaging with customers

Qualifying leads

Using sales tools

Strong communication

Research skills

Tools

HubSpot

Job description

Role: Sales Development Representative - UK

Location: Remote/Hybrid working (UK-based).

We are currently a remote-first organisation, but hybrid working may be an option in the future.

Salary: up to £31k per annum, depending on experience, plus equity and benefits

Hours: Full-Time 37.5 hours per week

Please note

All communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future.

About Vestd

Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more.

Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment.

Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team.

Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards.

If you’d like to learn more about Vestd, check out this short video from our founder, Ifty.

Equality, diversity and inclusion (EDI) at Vestd

At Vestd, we prioritise equality, diversity, and inclusion, so we write about it here rather than at the end of the job advertisement. We’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts.

Research shows that while men are likely to apply when they meet 60% of a job’s requirements, women and individuals from underrepresented groups often apply only when they meet every criterion.

We understand the value of transferable skills and the unique perspectives that diversity brings. That’s why we encourage applications from candidates with unique strengths and experiences.

If you need any adjustments or support with your application, please let us know in your application or throughout the process.

Role purpose/summary

We are looking for individuals who are passionate about our mission and confident using modern sales technology and AI tools to work smarter, streamline processes, and drive growth at Vestd.

As part of Vestd’s sales team, you’ll play a key role in introducing founders and growing businesses to the value of equity management. You’ll often be the first meaningful touchpoint in a customer’s journey, shaping how they experience Vestd from the very start.

This role goes beyond traditional lead generation. It’s about connecting with ambitious founders, understanding their challenges, and creating thoughtful, relevant conversations that build trust. You’ll support the wider sales team by identifying new opportunities, re‑engaging lapsed or inactive leads, supporting upgrades for existing customers, and ensuring businesses are connected with the right advice at the right moment in their growth journey.

Key responsibilities & accountabilities

• Proactively identify and engage with prospective customers and decision‑makers, creating new sales opportunities.
• Qualify prospects to ensure a strong fit for Vestd, handing over well‑qualified leads to Equity Consultants in a seamless and timely manner.
• Use multiple channels (calls, email, LinkedIn, video) to create personalised outreach that stands out and drives engagement.
• Research target organisations to understand their growth stage, structure, and potential equity needs, using this insight to tailor your approach.
• Build strong initial relationships with founders and senior stakeholders, acting as a trusted first point of contact.
• Represent Vestd at relevant industry and networking events to build relationships, generate leads, and stay close to the market.
• Collaborate closely with marketing and partnerships teams to share insights, trends, and feedback from prospect conversations.
• Maintain accurate and up-to-date records of outreach, engagement, and lead status using HubSpot and other sales tools.

Essential elements for this role

These are the skills and qualifications we consider essential for this role:

• Prior experience in an SDR, BDR, or similar lead generation role, ideally within B2B, SaaS, fintech, or a fast‑growing business.
• Confident communicator across multiple channels including email, LinkedIn, phone, and video.
• Strong research skills, with the ability to quickly understand a business and identify relevant talking points.
• High emotional intelligence, with the ability to build rapport and credibility with senior stakeholders.
• Comfortable using CRM systems and sales tools, ideally HubSpot, alongside automation and AI‑enabled tools.
• Self‑motivated, collaborative, and keen to develop your skills in a fast‑paced sales environment.
• Excellent attention to detail with a high level of accuracy in managing data and follow‑ups.
• Strong written and verbal communication skills.
• Impeccable attention to detail and a high degree of accuracy.
• Excellent written and verbal communication skills.
• You must be comfortable with working in a remote‑first environment.

Key deliverables and how measured

Nice to have

These will help you stand out from the pack:

• B2B SaaS experience.
• Experience using HubSpot.
• Startup/scaleup experience.
• Knowledge of shares and share schemes.
• Entrepreneurial experience.
• Experience working in a remote team.

Culture fit

What makes Vestd folk collaborative, adaptable, and eager to grow?

• Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm.
• Adaptable - open to taking on responsibilities beyond the defined role as needed.
• Passionate about contributing to a culture of innovation, collaboration, and continuous improvement.
• Embraces technology to improve processes and drive efficiency.

While the above describes the core responsibilities and attributes we are looking for, this role may from time to time involve tasks beyond this — as needed to respond to evolving business needs.

What you can expect

Our culture is our backbone (BreatheHR named us one of the ‘Top 3 Companies in the UK for Company Culture’), and we take team happiness seriously.

Vestd strides to be as principled as possible. We’re all about Goal 8 of the United Nations ‘Sustainable Development Goals’. This goal is about ‘Decent work and economic growth,’ and we consider it both with our external activities and internal workings.

We’ll do everything we can to help you grow in your role. In return, you’ll want to learn all about our industry and do all you can to help us continue leading it.

Vestd is remote‑first, so in return for your commitment, diligence, and productivity, you’ll have a lot of autonomy during your working day. Some roles demand office hours (to fit our customers’ schedules), but we are committed to offering flexibility where possible.

Happy employees make for happy customers, as demonstrated in our five‑star reviews. Vestd’s excellence has also been recognised by The Europas, The Fintech Awards London, The Hustle Awards, TechRound, and BusinessCloud’s Fintech50. See more about our awards here.

This could be the perfect opportunity if you’re an autonomous, self‑driven individual passionate about contributing to a meaningful mission and value being part of a supportive, close‑knit team.

Why work at Vestd?

Vestd is a great place to work. Don’t just take our word for it - take a look at the award‑winning suite of benefits that you can look forward to as one of our folk:

• This job remote‑first, although attendance is required twice yearly at our in‑person get‑togethers
• A flexible environment to help you achieve the best work/life balance
• Equity, of course! (After the qualifying period)
• Monthly recognition scheme, where we celebrate our folk
• Support with home working equipment*
• A personal training and development budget to keep your career and professional growth on track
• Private medical insurance (after the qualifying period)
• Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion
• Great team ethos, connect through regular team and company socials.
• 25 days annual leave plus one extra day per year of service (up to five days)
• Employer contribution pension scheme (after the qualifying period)

We’re looking for somebody with initiative who can focus on the business and their personal growth path. This is a great time to join our team, and it would be a superb role for the right person.

*At Vestd we provide our folk with the hardware and software required to support them in their role. As a remote‑first business, we expect anyone applying for a job to have a suitable, quiet working space. You must have an appropriate desk/table and chair, with a reliable internet connection.

Our application process

We are accepting rolling applications for this role with no fixed end date - if you are interested in joining the Vestd folk, please apply when you can. We will respond to every applicant, but we may only screen some candidates depending on the number of applications received.

Our recruitment pipeline has a few stages, giving you plenty of opportunities to learn about Vestd as we take the time to find someone who is the best fit for the role. We aim to complete the selection process as efficiently as possible, and we are committed to making our candidate experience as inclusive as we can, so please get in touch with us if you require any information or support during the application process or need to ask for any adjustments.

A typical selection process might be:

• Apply online
• 20‑minute screening call
• 45‑minute interview with the hiring manager and team member
• Task‑based assignment
• 45‑minute team cultural interview
• 30‑minute interview with the CEO

We are excited to receive your application.

When a role is filled, we will let all the applicants know to let them know.

This job is based within the UK. You must be primarily UK‑based and eligible to work in the country.