Retail Trade Marketing Manager - Lingo (Biowearables)

Abbott Laboratories; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global healthcare company is looking for a Retail Trade Marketing Manager in London. The role includes developing growth strategies and implementing marketing plans in collaboration with retailers. Successful candidates should have extensive experience in retail marketing, particularly in consumer goods, and possess strong analytical skills. Abbott offers competitive salaries and a range of benefits to support employees and their families.

Benefits

Competitive salary

Defined contribution pension scheme

Private healthcare

Flexible benefits scheme

Life assurance

Qualifications

• Significant prior retail or trade marketing experience in consumer goods.
• Understanding of marketing under Medical Device Regulations.
• Experience delivering measurable, multi-channel growth strategies.

Responsibilities

• Own and deliver retail marketing strategy aligned with business objectives.
• Develop Joint Business Plans with retailers for growth.
• Champion brand communication consistent with strategy.
• Work with insights teams to drive growth insights.
• Monitor and analyze promotion performance.

Skills

Retail marketing experience

Interpersonal skills

Analytical skills

Ability to influence stakeholders

Job description

About Lingo

Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Bio-wearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health. Join us and grow your career as you help Abbott shape the future of healthcare.

The position

Based from our London office (Fitzrovia), we are looking for an experienced Retail Trade Marketing Manager to join our Lingo team , responsible for developing growth strategies, in partnership with retail and other third-party channels. Reporting to the UK Marketing Lead, this role will bring retail know-how to the growing Lingo team and directly manage, plan, and implement marketing strategies with a growing list of partners. To be successful in this role, you must enjoy developing in-store experiences, co-marketing strategies, and promotional plans that drive product adoption in store and online.

What you’ll do:

• Business Growth: Own and deliver the implementation of channel and customer specific Retail Marketing Strategy aligned to the broader business objectives in the UK. Manage the development of marketing, retail and promotional plans to effectively grow Lingo.

• Strategic Planning: Develop Joint Business Plans with retailers to unlock category and brand growth, co-marketing and promotional expertise, managing and optimizing opportunities that lead to mutual business value and stronger partnerships.

• Brand & Product Champion: Champion the Lingo and Abbott brands, ensuring communication is consistent and supporting brand strategy. Address purchase drivers and barriers through physical and digital experiences that elevate product truths.

• Bridge Consumer & Shopper: Work with insights and analytics teams to understand the path-to-purchase and user experience, uncovering insights that drive growth in UK retail landscape.

• Analytics: Monitor and analyse the performance of promotions, providing insights and recommendations for improvement to key stakeholders.

• Budget Ownership: Manage and coordinate marketing retail budgets, influence investment, aligning closely with UK Marketing Lead and Finance.

What you’ll need:

• Significant prior retail or trade marketing experience, ideally in consumer electronics and/or consumer goods / consumer healthcare categories sold in retail and e-com. Health tech / DTC experience is a plus.
• Understanding of marketing and selling under Medical Device Regulations.
• Strong interpersonal skills and customer mindset, and ability to influence cross-functional stakeholders based in the UK and globally.
• Experience delivering measurable, multi-channel, growth strategies.
• Willingness to roll up sleeves, troubleshoot problems, and drive to aligned solutions; ability to own and manage project delivery on-time and in budget.

As you’d expect from a global healthcare company, Abbott offer a fantastic range of benefits to support you and your family including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.