Retail Media Self-Serve Growth Manager

B&Q Limited; Chandler's Ford; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading home improvement retailer in Chandler's Ford seeks a Retail Media Self-Serve Growth Manager. This role involves driving revenue growth via self-serve solutions, managing partnerships with external ad tech providers, and leading a team to enhance advertiser engagement. The ideal candidate will demonstrate strong sales initiatives and CRM experience. Competitive salary and benefits include pension, hybrid working, and wellness support.

Benefits

Pension scheme

Bonus

ShareSave options

6.6 weeks holiday

Employee Assistance Programme

Shopping discounts

Qualifications

• Proven experience in sales and revenue growth strategies.
• Strong background in CRM and lifecycle management.
• Ability to manage and develop teams effectively.

Responsibilities

• Drive growth and adoption of self-serve retail media.
• Deliver self-serve revenue and adoption targets.
• Manage external ad tech partner relationships.

Skills

Sales initiatives

CRM management

Communication skills

Analytical skills

People leadership

Tools

Salesforce

CRM systems

Data reporting tools

Job description

Overview

Permanent

From £55,000 + Pension + BUPA +ShareSave+ 6.6 weeks holiday+ Hybrid Working

Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Retail Media Self‑Serve Growth Manager and you’ll be a big part of this.

Role Purpose:Drive growth and adoption of self‑serve retail media by owning day‑to‑day commercial performance, advertiser experience, and delivery. Accountable for revenue and adoption targets, hands‑on selling, and cross‑functional collaboration to support adoption and growth of self‑serve solutions. You will own the growth of self‑serve retail media, initially focused on onsite, with scope expanding into offsite and in‑store channels as these propositions evolve.

What's the job?

Sales & Revenue Growth

• Revenue & Adoption Delivery: Deliver self‑serve revenue and adoption targets through advertiser acquisition and spend growth.
• Sales Initiatives: Own segmentation and targeting of advertisers and agencies, executing sales initiatives to grow self‑serve revenue.
• Sales Enablement & Stakeholder Engagement: Own direct selling of self‑serve solutions, with executive support, while educating Marketplace and Commercial teams to support advertiser adoption & revenue growth.
• Communications & Engagement: Execute internal and external communication plans to raise awareness, drive engagement, and support adoption of self‑serve media products.
• CRM & Lifecycle Management: Scope and implement CRM/lifecycle flows (e.g., Salesforce) aligned to advertiser segments to support onboarding, engagement, and revenue growth.

Product & Operations

• Product Feedback & Roadmap Input: Gather advertiser and sales feedback and translate insights into clear recommendations to inform product improvements and roadmap priorities.
• Operational Delivery: Own and optimise the self‑serve advertiser onboarding process, ensuring smooth setup and adoption. Manage workflows for advertiser accounts, media booking, and payment processes, identifying improvements to maintain operational efficiency.
• Pilots & Testing: Collaborate with the Onsite Manager to design and deliver pilot programmes and test‑and‑learn initiatives, agreeing success metrics and tracking outcomes.
• Data & Insights: Maintain data and reporting to track adoption, revenue, and operational performance.

Partnerships & External Relations

• Ad Tech Partner Management: Work with external ad tech partners (e.g., Epsilon & Unlimital) to maximise self‑serve adoption and revenue, ensuring insights and reports are leveraged to inform sales strategy and advertiser growth.

People Leadership & Enablement

• Line Management: Manage and develop a Retail Media Executive, providing clear objectives, regular feedback, and coaching to support high performance and professional development

What's in it for me?

As part of a great team, you’ll be valued for who you are. We're committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award‑winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!

So we can support you during the application or interview process, please contact recruitment@b-and‑q.co.uk for any recruitment adjustments.