Retail Media Offsite Media Manager

Kingfisher; Eastleigh; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company based in Eastleigh is seeking a Retail Media Offsite Media Manager to enhance its offsite retail media strategy. The role involves managing digital marketing campaigns, collaborating with various teams, and optimizing performance across channels. Candidates should have proven experience in digital marketing and strong project management skills. This full-time position offers a competitive salary, a range of benefits including a pension scheme and hybrid working options.

Benefits

Competitive salary

Pension scheme

ShareSave options

Employee Assistance Programme

Wellbeing benefits

Qualifications

• Proven experience in digital marketing or multi-channel campaign management.
• Strong understanding of digital media.
• Experience managing or mentoring junior team members is a plus.

Responsibilities

• Drive offsite retail media strategy and manage service offerings.
• Collaborate to launch new channels and formats.
• Lead programs for optimizing creative and media performance.

Skills

Digital Marketing

Google Analytics

Media Planning

Social Media Management

Paid Social

Media Buying

Job description

Overview

Permanent

From 50000 Pension BUPA ShareSave 6.6 weeks holiday Hybrid Working

Southampton Store Support Office

We believe anyone can improve their home to make life better Southampton Store Support office (SSO) we equip our stores our people and our whole business with everything it takes to help our millions of customers create a home they'll love. Join us as a Retail Media Offsite Media Manager and you'll be a big part of this.

Role Purpose: The Offsite Media Manager will be a key driver of our offsite retail media strategy working closely with channel leads to mature our managed service offering while planning for self-serve expansion.

Whats the job

Strategy & Channel Development

• Collaborate with channel leads to mature the managed service offering while working towards a self-serve model across channels such as Paid Social and Online Display.
• Support the Retail Media Advertising Lead and Project Manager in launching new channels & formats such as Connected TV ensuring smooth adoption and clear processes.
• Collaborate with Advertising and Customer Planning teams in Marketing to identify and unlock retail media opportunities within broader customer campaigns.
• Collaborate with Partnership Managers and Onsite & Instore Media Managers to ensure a cohesive customer experience across channels.

Campaign Activation & Delivery

• Support Partnerships & Channel teams in the effective and efficient activation of offsite campaigns.
• Work with our in-house studio to create instore creative principles templates and guidelines ensuring these are upheld.

Performance Testing & Insights

• Work with data and insights teams to identify target audiences and build segmentation strategies.
• Lead test & learn programmes to optimise creative and media performance.
• Provide clear campaign reporting and insights to inform strategy and decision-making in-line with iAB standards.

Commercial & Partnerships

• Collaborate with Partnerships Managers to maximise sell-through of offsite & CRM inventory and shape new opportunities.
• Work with Partnership Managers on top suppliers to enhance activity and feed into strategic planning.

Training & Enablement

• Develop and support training materials webinars and enablement content for internal teams and advertisers.

What we need:

Required Skills & Experience:

• Proven experience in digital marketing retail media or multi-channel campaign management.
• Strong understanding of digital media is essential.
• Experience working in or with media planning teams is beneficial.
• Experience managing or mentoring junior team members is nice to have.
• Confident working with data and reporting tools to monitor and optimise campaigns.
• Excellent project management stakeholder management and organisational skills.
• Proactive strategic commercially-minded and collaborative.

What Youll Gain:

• A central role in shaping the offsite retail media proposition and growing a high-impact channel.
• Ownership of multi-channel campaigns with measurable commercial and customer outcomes.
• Opportunity to launch new channels formats and innovative campaigns.
• Collaboration across Partnerships Marketing Channel Leads and external agencies.
• Work in a fun inclusive and supportive team while coaching and developing your Advertising Exec.

Whats in it for me

As part of a great team you'll be valued for who you are. We're committed to making B&Q more diverse and representative of the communities we serve where everyone can feel they belong and have equal opportunities.

You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary our benefits package includes an award-winning pension scheme bonus ShareSave options 6.6 weeks holiday payroll giving an Employee Assistance Programme shopping discounts colleague wellbeing benefits and lots more!

So we can support you during the application or interview process please contact for any recruitment adjustments.

Required Experience: Manager

Key Skills: Digital Marketing,Marketing,Google Analytics,Google Docs,Facebook Advertising,Google AdWords,Google Marketing Platform,Google Ads,Media Buying,Media Planning,Social Media Management,DoubleClick

Employment Type : Full-Time

Experience: years

Vacancy: 1