Retail Marketing Manager - Northamptonshire

Brand Recruitment; England; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading fashion business in Northamptonshire seeks a confident Retail Marketing Manager to lead marketing initiatives and build strong relationships with retail partners across the UK and Ireland. The successful candidate will coordinate campaigns, adapt global strategies, and provide tailored support to national accounts and independent retailers. A marketing degree is preferred, alongside B2B or retail marketing experience. This dynamic role offers hybrid working, allowing for a mix of in-office and remote work.

Benefits

Hybrid working arrangements

Qualifications

• Experience in B2B marketing, retail marketing, or national accounts is preferred.
• Knowledge of fashion or lingerie is advantageous.
• Ability to manage multiple projects effectively.

Responsibilities

• Act as the key liaison between central marketing, regional sales, and retail partners.
• Coordinate marketing requests and campaign rollouts.
• Adapt global marketing campaigns for the local market.
• Support seasonal product launches and go-to-market plans.
• Gather market insights and monitor competitor activity.

Skills

Strong communication skills

Relationship-building

Organisational skills

Attention to detail

B2B marketing experience

Education

Marketing degree

Job description

Retail Marketing Manager - Northamptonshire Brand Recruitment•Northamptonshire, UK

An exciting opportunity has arisen to join a market-leading fashion business as a Retail Marketing Executive. This is a highly collaborative, relationship-led role at the heart of marketing, sales, and retail partnerships. You will act as the key liaison between central marketing, regional sales and fit teams, and a wide network of B2B retail partners across the UK and Ireland. The focus of this role is building strong relationships, supporting retail partners, and activating marketing plans that drive sell-out.

The Retail Marketing Executive will work closely with national accounts, independent retailers, and ecommerce partners, coordinating marketing requests, campaign rollouts, and asset delivery to ensure every partner receives tailored support. In addition, you will adapt global marketing campaigns and seasonal assets for the local market, ensuring consistent and accurate brand representation across stores, websites, and marketing channels.

The role also includes supporting seasonal product launches and go-to-market plans, and presenting ranges and commercial plans in person to distributors and retailers twice per year. You'll also help gather market insights, monitor competitor activity, track campaign performance, and contribute insights that support commercial decisions.

This role is ideal for someone confident, personable, and commercially aware, with strong communication and relationship-building skills. You should enjoy speaking to customers, presenting plans, and becoming a trusted partner to retail teams.

Strong organisational skills, attention to detail, and the ability to manage multiple projects are essential. Experience in B2B marketing, retail marketing, or working with national accounts is preferred, and knowledge of fashion or lingerie is advantageous, but the right personality is key. So if you have a marketing degree but come from a different job at a retailer, or if you have marketing experience and a strong outgoing confident personality that could also work.

You must be able to drive due to the location and travel requirements, and hybrid working is available after probation, with approximately 50% of time working from home.

This is a fantastic opportunity for someone passionate about products, confident in their presentation and style, and motivated by building strong relationships with retail partners in a fast-paced, dynamic environment. If you thrive on connecting with people and influencing results, this could be the perfect next step in your career.

Due to their location this position it would suit applicants from Leicester, Northampton, Coventry, Lutterworth, Market Harborough, Kettering, St Neots, Wellingborough, Huntingdon or Peterborough.