Retail Marketing Manager

Veblen International; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading beauty and haircare company in the UK seeks a passionate Retail Marketing Manager to drive retail marketing activations and build strong partner relationships. The role involves managing marketing calendars, developing promotional strategies, and coordinating retailer training. Ideal candidates have a background in trade marketing within the beauty industry and excellent communication skills. Join this dynamic team to make a meaningful impact in a fast-growing market.

Qualifications

• Background in trade marketing within the haircare or beauty industry.
• Strong communication and interpersonal skills.
• Analytical mindset, confident working with data.

Responsibilities

• Manage the annual retail marketing calendar.
• Develop and implement marketing plans.
• Deliver engaging in-store activations.

Skills

Trade marketing background

Strong communication skills

Analytical mindset

Organizational skills

Ability to manage multiple projects

Job description

Overview

We are currently recruiting for a rapidly growing beauty and haircare company that has recently launched across the UK’s biggest retail and beauty stores. They are seeking a passionate and experienced Retail Marketing Manager to drive retail marketing activations, build strong partner relationships, and deliver impactful campaigns across the UK market.

This is one of the fastest-growing beauty and haircare businesses in the UK, recognised on the Sunday Times “Ones to Watch” list and an award winner at the UK Beauty Awards. The company develops innovative, cruelty-free haircare products designed to simplify routines and transform hair health. With rapid growth in both retail and e-commerce, this is an exciting time to join their journey.

Responsibilities

• Communicate and manage the annual retail marketing calendar, ensuring launches, sets, sampling, PR, media, and education are maximised.
• Coordinate retailer launch calendars and provide post-launch analysis.
• Develop and implement marketing plans to balance brand awareness with sales-driving initiatives.
• Create promotional strategies and Gift With Purchase (GWP) programmes tailored to each retailer.
• Deliver engaging in-store activations and 360° marketing campaigns in collaboration with internal teams.
• Maximise brand visibility through retailer e-commerce platforms, CRM, and social channels.
• Lead permanent in-store updates, including fixtures, roll-outs, and merchandising guidelines.
• Analyse and improve POS materials, ensuring cost efficiency and brand consistency.
• Organise and facilitate retailer training sessions on product launches and brand values.
• Manage the trade marketing budget, project deadlines, and collateral production.
• Work closely with sales, demand planning, and global marketing teams to align strategies.
• Build strong relationships with retail partners through regular communication and store visits.

Experience Requirements

• Background in trade marketing, ideally within the haircare, beauty, or wellness industry.
• Strong communication and interpersonal skills, able to influence and collaborate across stakeholders.
• Analytical mindset, confident in working with numerical data and reporting.
• Highly organised with the ability to manage multiple projects and deadlines simultaneously.
• Self-motivated and comfortable working autonomously as well as within a team.

If you’re an experienced trade marketing professional looking to make an impact within a fast-growing beauty brand, we’d love to hear from you. Please apply today to join a dynamic and award-winning team.