Remote Google Ads Specialist

HireLATAM; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency seeks a Remote Google Ads Specialist to manage and optimize paid search campaigns for various D2C e-commerce brands. The ideal candidate must have at least 5 years of experience in Google Ads management, especially in the D2C space. You will work closely with different teams to implement innovative strategies that drive growth. The position offers a competitive salary and a flexible working environment aligning with UK hours.

Benefits

Competitive salary

Paid Time Off: 20 days

Significant autonomy in role

Qualifications

• Minimum of 5 years experience in Google Ads for D2C e-commerce brands.
• Proven track record in improving performance metrics like ROAS and CPA.
• Experience in managing international Google Ads campaigns.

Responsibilities

• Own end-to-end Google Ads strategy for multiple D2C brands.
• Plan, build, and manage diverse ad campaigns tailored to audiences.
• Monitor and optimize campaign performance, testing strategies continuously.

Skills

Google Ads management

Data analysis

Campaign optimization

D2C marketing

Performance metrics

Education

Google Ads Certification

Tools

Google Analytics (GA4)

Shopify Analytics

Google Merchant Center

Job description

Overview

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.

Job Title

Remote Google Ads Specialist (100% Work From Home)

Location: Remote from Latin America

Position Type: Full-time

Salary: $2,000 - $2,500 USD/month via wire transfer

Schedule: Monday - Friday, working schedule must align closely with UK business hours and be flexible to accommodate global coverage as needed.

Job Overview

Our client is a leading e-commerce company headquartered in Poole, UK. With a focus on innovation and customer-centricity, our client is rapidly expanding its portfolio of brands. The company leverages technology and data analytics to drive growth and enhance customer experiences. By pursuing strategic initiatives like market expansion, diversification, and operational excellence, our client aims to achieve significant growth and become a major player in the global e-commerce market. The company’s strategy includes scaling existing brands, launching new ones, and acquiring complementary businesses. Core growth drivers include:

• Innovation: Embracing AI, automation, and data analytics to enhance operations and customer engagement.
• Market Expansion: Penetrating international markets, particularly in the UK, USA, Canada, and Australia.
• Diversification: Developing a portfolio that balances market risks and captures emerging opportunities.

We are seeking a Google Ads Specialist with at least 5 years’ experience running performance-driven campaigns for D2C e-commerce brands in the UK, USA, Canada, or Australia. The ideal candidate will be a data-led strategist and an execution expert—comfortable creating, managing, optimizing, and scaling paid search campaigns across multiple Shopify-based e-commerce brands.

You will own full-funnel paid search marketing across Google Ads, including Search, Shopping, Performance Max, and YouTube, while collaborating closely with brand, design, and analytics teams.

Responsibilities

• Strategy & Execution: Own the end-to-end Google Ads strategy for multiple Direct-to-Consumer (D2C) brands across various verticals and regions.
• Campaign Management: Plan, build, and manage diverse campaigns including Search, Shopping, Performance Max, Display, and YouTube, tailored to specific brand audiences and objectives.
• Targeting: Identify and target high-value customer segments using structured, data-informed approaches.

Optimization & Reporting

• Monitor, analyze, and optimize campaign performance daily, focusing on ROAS, CPA, CTR, and customer acquisition cost.
• Continuously test ad copy, keywords, bidding strategies, and landing pages to enhance campaign efficiency.
• Implement advanced strategies such as audience segmentation, Remarketing Lists for Search Ads (RLSA), and predictive bidding models.

Cross-Functional Collaboration

• Work closely with creative and product teams to ensure ad assets align seamlessly with campaign goals.
• Provide strategic input on landing page requirements and collaborate with CRO and UX teams for conversion enhancements.

Trend Monitoring & Innovation

• Stay current with platform updates, new features, and industry trends, advising the team on best practices and new growth opportunities.
• Explore and implement automation, scripts, and AI tools to streamline account management and improve performance.

Analytics & Budget Management

• Utilize GA4 and Shopify data to evaluate user behavior and integrate insights into campaign decisions.
• Forecast, allocate, and manage monthly budgets across multiple accounts and regions.
• Create and deliver weekly/monthly reporting dashboards and insights.

Qualifications, Skills and Key Competencies

Requirements:

• Minimum of 5 years of hands-on experience in Google Ads account management, specifically for D2C e-commerce brands.
• Proven track record of delivering measurable improvements in ROAS, CPA, and overall profitability.
• Experience managing international Google Ads campaigns (UK, USA, Canada, Australia preferred).
• Deep understanding of all Google Ads formats: Search, Shopping, Display, Performance Max, and YouTube.
• Proficiency in Google Analytics (GA4), Google Merchant Center, and Shopify Analytics.
• Strong working knowledge of keyword research tools, competitor analysis, and campaign planning platforms.
• Google Ads Certification strongly preferred.

Soft Skills and Competencies

• Analytical: Able to make data-driven decisions and understand the story behind the numbers.
• Detail-Oriented: Demonstrates a high level of accuracy and organization in managing complex campaigns.
• Strategic Thinker: Can grasp the big picture while effectively executing at the tactical level.
• Self-Motivated: Independent and proactive, capable of managing multiple projects simultaneously.
• Collaborative: Works effectively with marketing, product, creative, and tech teams.
• Curious: Stays current with the ever-changing paid media landscape and platform updates.

Work Environment

• Location: This is a remote position; candidates must be based in Latin America.
• Working Hours: Align closely with UK business hours and be flexible to accommodate global coverage as the team expands towards 24/7 support.
• Brands: Will work across multiple Shopify D2C brands in diverse product categories.

Benefits

• Competitive Salary: We offer a competitive salary commensurate with experience and qualifications.
• Paid Time Off: 20 days of paid vacation per year.
• Autonomy: Significant ownership over strategy, execution, and growth levers.

Application Instructions

Application Disclaimer: Please Read Before Proceeding. To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.

Voice/Video Recording is REQUIRED: Your application cannot be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.

Mandatory Knockout Questions: Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process. The citizenship question is also a knockout if answered Yes, as we are only able to hire Latin American talent based in Latin America.

Apply Wisely: To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.

Check Your SPAM Folder: All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.

We appreciate your interest and look forward to reviewing your application!