Remote Email Marketing Specialist

HireLATAM; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A remote marketing firm is seeking a Remote Email Marketing Specialist to develop and execute email marketing strategies. This role involves creating engaging email content, managing campaign performance, and ensuring compliance with data protection regulations. Ideal candidates should have a Bachelor's degree in marketing and over 3 years of experience in email marketing, particularly with Klaviyo. This position is full-time and offers a salary of $1,500 - $2,000/month, fully remote.

Benefits

14 PTO + Jewish holidays

Qualifications

• 3+ years of experience as an email marketer or in a marketing role.
• Strong understanding of GDPR and CAN-SPAM compliance.
• Ability to work effectively in a fast-paced environment.

Responsibilities

• Develop and optimize email marketing strategies.
• Execute end-to-end email marketing campaigns from concept to delivery.
• Monitor email campaign KPIs such as deliverability and open rates.

Skills

Email marketing best practices

Data analysis

Klaviyo

Copywriting

Creativity

Education

Bachelor’s degree in marketing, communications or related field

Tools

Mailchimp

HubSpot

Google Analytics

Job description

Job Title: Remote Email Marketing Specialist (100% Work From Home)

Location: Remote from Latin America

Position Type: Full-time

Salary: $1,500 - 2,000 USD/month depending on experience paid via Paypal through Hubstaff

Schedule: Monday to Friday, 9 am to 5 pm Eastern Time US

Overview

As an email marketer, you will develop, implement and optimize email marketing strategies for the company. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers. You will also study data insights to optimize campaigns, improve engagement and drive measurable results.

Responsibilities

• Working with the marketing team to develop and execute strategic email marketing plans and strategies.


• Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails using Klaviyo.


• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.


• Collaborating with teams, including design, content and SEO, to align email marketing efforts with broader marketing initiatives.


• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.


• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.


• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.


• Design visually appealing email templates that are responsive across devices and browsers.


• Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.


• Monitor and study email campaign KPIs, such as deliverability, open rates, click-through rates, conversions and ROI.


• Stay updated with industry trends and best practices in email marketing to drive innovation and continuous improvement.

Qualifications, Skills and Key Competencies

• A Bachelor’s degree in marketing, communications or a related field.


• 3+ years of experience as an email marketer or in a marketing role.


• 2+ years of using Klaviyo as the main email tool or any email tool.


• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.


• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact and other marketing automation tools.


• Proficiency in data analysis and reporting using tools such as Google Analytics.


• Experience with A/B testing, Google Ads and other relevant advertising platforms.


• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.


• Creative thinking and the ability to develop engaging email content.


• Strong attention to detail and organizational skills.


• Ability to work effectively in a fast-paced and deadline-driven environment.


• Develop emails for niche markets.


• Experience building comprehensive email strategies.

Preferred skills and qualifications

• Outstanding copywriting and editing skills to craft engaging email content.


• Familiarity with CRM integration systems and customer segmentation.


• Understanding of email deliverability and reputation management.


• Knowledge of email personalization and dynamic content strategies.


• Relevant certification in email marketing or related fields.

Benefits

• 14 PTO + Jewish holidays

Application Disclaimer

Voice/Video Recording is REQUIRED. Your application cannot be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.

Mandatory Knockout Questions

Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer NO to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer YES as we are only able to hire Latin American talent based in Latin America.

Apply Wisely

To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.

Check Your SPAM Folder

All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.

We appreciate your interest and look forward to reviewing your application!