Regional Sales Manager - Prime New Homes

Deverell Smith Recruitment Ltd; Greater London; Hybrid; GBP 65,000 - 70,000; Full time

Job summary

A leading residential developer is looking for a Regional Sales Manager to oversee sales of luxury developments in London. The ideal candidate will have a proven track record, strong relationship-building skills, and the ability to set impactful sales strategies. This dynamic role offers a competitive salary of £65,000-£70,000 plus commissions, as well as exposure to prestigious properties and the potential for an OTE of £110,000-£120,000, making it perfect for ambitious sales professionals.

Benefits

Base salary up to £70k

Travel allowance

Uncapped commission

Performance-related bonus

Qualifications

• Experience managing site sales teams.
• Deep understanding of the super prime buyer profile.
• Ability to set and execute sales strategies.

Responsibilities

• Lead sales across a portfolio of super prime developments.
• Set and deliver sales strategies for multiple launches.
• Build strong relationships and drive conversion.

Skills

Proven track record in super prime residential development sales

Strong commercial acumen

Excellent relationship-building skills

Experience selling properties at £4k psf and above

Ambitious and performance-driven

Job description

Regional Sales Manager

Location: Based between the West London Head Office, Central London office and out on-site
Salary: Up to £70k basic + travel allowance + bonus + commission (OTE up to £120k)
Contract: Full-time, Monday-Friday

Highlights

• Take full ownership of a portfolio of super prime developments, setting sales strategy and pricing across multiple high-profile launches
• Work with super prime properties, representing some of the most prestigious residential schemes in the capital
• Benefit from an uncapped commission structure with realistic OTE of £110,000-£120,000

About the opportunity

An award-winning residential developer is seeking a Regional Sales Manager to lead sales across their portfolio of super prime developments. This role offers genuine autonomy over strategy, pricing, and performance, with direct accountability for some of the most sought-after addresses in London.

What makes the role exceptional

This isn't a desk-based management position. You'll be the face of each development, building relationships with high-net-worth buyers, setting the commercial direction, and ensuring every aspect of the sales process reflects the quality of the product. With multiple launches planned for next year, you'll have immediate impact and visibility across the business. The role offers exposure to truly exceptional properties in prime and super prime locations, giving you the platform to operate at the highest level of the market.

Key responsibilities

• Set and deliver sales strategies and pricing across multiple developments ahead of Q1/Q2 launches
• Represent developments in Sales & Marketing meetings, providing performance updates, competitor analysis, and market intelligence
• Take full ownership of snagging, presentation standards, and on-site sales excellence
• Act as the primary point of contact for clients, building strong relationships and driving conversion.
• Report directly to the Head of Sales with full accountability for site performance

Requirements

• Proven track record in super prime residential development sales
• Experience selling properties at £4k psf and above with demonstrable credibility in this market
• Deep understanding of the super prime buyer profile, their expectations, and how to position schemes accordingly
• Ability to set and execute sales strategies that maximise performance across multiple sites
• Strong commercial acumen with experience in pricing, positioning, and market analysis
• Excellent relationship-building skills with high-net-worth individuals
• Ambitious, performance-driven, and passionate about selling super prime property
• Experience managing site sales teams

Rewards and benefits

• Base salary of £65,000-£70,000
• Travel allowance
• Performance-related bonus
• Uncapped commission structure
• Realistic OTE of £110,000-£120,000
• Exposure to a portfolio of prestigious, super prime developments
• Direct reporting line to senior leadership with genuine influence over strategy

We are an equal opportunities recruiter, valuing diversity and inclusion and welcoming applications from all suitably qualified individuals, regardless of background.

To apply or discuss this opportunity in confidence, please get in touch with your consultant at deverellsmith.