Regional Sales Manager

COREcruitment; Lancashire; On-site; GBP 29,000 - 35,000; Full time

Job summary

A leading beverages company is seeking a Regional Sales Manager in Lancashire, offering a salary of up to £35,000 plus bonuses. This role involves managing existing accounts and securing new ones in the beer sector. The ideal candidate will have sales experience, a passion for beer, and excellent relationship-building skills. Competitive salary with potential bonuses and opportunities for career progression are available.

Benefits

Competitive salary with bonus potential

Autonomy and ownership of a key region

Career progression opportunities

Qualifications

• Experience in sales with a focus on the regional on-trade sector.
• Strong understanding of IFT and independent sites.
• Passion for beer and sales-driven.

Responsibilities

• Develop and execute a strategic sales plan for On-Trade.
• Identify and secure new accounts in untapped venues.
• Maintain strong relationships with existing clients.
• Stay updated on market trends and consumer preferences.
• Collaborate with teams to ensure smooth initiatives execution.
• Track sales performance and provide insights to management.

Skills

Sales experience

Relationship building

Commercial acumen

Negotiation

Job description

Regional Sales Manager – Leading Northern Brewery – Lancashire – Up to £35,000 plus package

I am excited to be working with a well established brewery in the North of England.This business has a strong reputation for fantastic products, a range of consist NPD and listings amongst national on trade and retail.This brand is ever growing and so is the team!

We are looking for a regional sales manager to drive growth across the On-Trade.This role will require managing a pipeline of prospects, working with existing accounts across the beer sector and managing relationships with key individuals – not to mention the excitement of new business.

This role is a field based role so expect to be out and about visiting some of your favourite establishments in the region.

What they offer:

• A competitive salary with bonus potential
• Autonomy and ownership of a key region in our growth strategy
• Career progression in a dynamic, mission-driven company

Regional Sales Manager Key Responsibilities:

• Develop and execute a strategic sales plan to increase distribution and grow sales volume On-Trade sector.
• Identify and secure new accounts within IFT and multiples, with a strong focus on expanding into untapped venues.
• Build and maintain strong relationships with existing clients, ensuring excellent service and consistent growth.
• Stay up-to-date on market trends, competitor activity, and consumer preferences within the low & no alcohol category.
• Work closely with the national sales team, marketing, and distribution partners to ensure smooth execution of initiatives and promotional campaigns.
• Track sales performance and provide regular updates, insights, and recommendations to senior management.

The ideal Regional Sales Manager candidate:

• A junior role requiring some experience in sales with a strong understanding of the regional on trade, especially amongst IFT and independent sites.
• Passion and drive for beer along with an enthusiastic personality and excellent relationship building.
• Strong commercial acumen with the ability to negotiate deals and win new business.
• Excellent verbal and written communication skills, with the ability to influence key decision-makers.

If you are interested in having a chat about this role, please forward updated CV’s to Mark at COREcruitment / [e-mail]

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors.We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
To view other great opportunities please check out our websitewww.corecruitment.comor call us for a confidential chat about upcoming opportunities.Likewise, if you are looking to recruit then we would love to hear from you.
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