Regional Sales Manager

WR Logistics; Andover; On-site; GBP 46,000 - 55,000; Full time

Job summary

A leading drinks distributor is seeking an experienced Sales Manager in Andover to develop new business and manage existing accounts in the on-trade sector. This position demands a results-driven individual with proven sales expertise, ideally in drinks or hospitality. The successful candidate will enjoy a competitive salary, bonus structure, car allowance, and opportunities for progression within a vibrant team culture. Apply with your CV for this exciting opportunity.

Benefits

Competitive base salary

Bonus structure

Company car or car allowance

Opportunities for progression

Regular industry training

Qualifications

• Proven track record in sales, ideally in drinks, FMCG, or hospitality.
• Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels).
• Full UK driving licence is essential.

Responsibilities

• Drive sales growth by identifying and converting new on-trade opportunities.
• Manage and grow an existing portfolio of hospitality clients.
• Build strong, consultative relationships with key decision-makers.

Skills

Sales experience in drinks or hospitality

Negotiation and influencing skills

Relationship building

Results-driven mindset

Job description

Sales Manager / Business Development Manager - Drinks Industry

Hampshire (Field-based, with travel across the region)

Up to £55,000 per annum + Bonus + Car Allowance + Benefits

Sector:

Drinks Distribution / On-Trade / Hospitality

I currently have an exciting opportunity for an experienced Sales Manager with vast experience in the on-trade drinks industry to work for a leading drinks distributor as their Hampshire Sales Manager.

As the Sales Manager / BDM, you'll be the face of the business in the region - building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You'll be responsible for both account management and new business development, ensuring your customers receive first-class service.

Key Responsibilities:

• Drive sales growth across your territory by identifying and converting new on-trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision-makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You:

• Proven track record in sales, ideally within drinks, FMCG, or hospitality
• Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
• Results-driven with a passion for the drinks industry
• Confident communicator with strong negotiation and influencing skills
• Self-motivated, well-organised, and able to manage your own diary
• Full UK driving licence (essential)

What We Offer:

• Competitive base salary + bonus structure
• Company car or car allowance
• Opportunities for progression in a growing business
• Regular industry training and tastings
• A vibrant, collaborative team culture

Interested? Apply now with an up to date CV to be considered for this exciting Sales Manager opportunity.