Regional Sales Executive

WR Logistics; Newcastle upon Tyne; On-site; GBP 35,000; Full time

Job summary

A recruitment agency is seeking a Drinks Sales Executive to drive new business in the North East's hospitality sector. The role involves building relationships with bars, restaurants, and hotels, developing sales strategies, and delivering market insights. Ideal candidates will have a passion for the drinks industry, experience in sales, and a proactive approach. The package includes a competitive salary, a generous bonus scheme, and career progression opportunities.

Benefits

Generous bonus scheme

Company car

Pension scheme

Generous staff benefits

Qualifications

• Proven experience in on-trade drinks sales within the North East.
• Strong track record of winning new business and growing existing accounts.
• Full UK driving licence and willingness to travel across the North East.

Responsibilities

• Identify and win new business opportunities within the on-trade sector.
• Develop tailored sales strategies to meet targets and increase brand visibility.
• Build strong relationships with key decision-makers in hospitality venues.

Skills

On-trade drinks sales experience

Relationship building

Target-driven

Excellent communication skills

Job description

Drinks Sales Executive (On-Trade)

Newcastle (Field-based)

£35,000 per annum

Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on-trade sales across the North East. You'll be responsible for driving new business across a wide range of hospitality venues – including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast‑paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on‑trade sector across Newcastle.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision‑makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on‑trade drinks sales within the North East.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across the North East.

What's on Offer

• Competitive salary of £35,000.
• Generous bonus scheme.
• Company car.
• Pension scheme.
• Generous staff benefits scheme including wellbeing benefits, retail discounts and cycle‑to‑work scheme.
• Career progression opportunities within a growing team.

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.

WR Logistics are the #1 recruitment partner for all vacancies in the logistics industry. We recruit in the UK & USA for permanent jobs.

WR is acting as an Employment Agency in relation to this vacancy.