Regional Marketing Manager

Mazars; Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

A national marketing firm in Manchester is looking for a Regional Marketing Manager to drive local implementation of marketing strategies. This role involves developing regional strategies, managing campaigns, and ensuring effective stakeholder engagement. The ideal candidate will have proven experience in localising national campaigns, strong stakeholder management skills, and the ability to manage multiple projects effectively. The position offers opportunities for growth within a dynamic team, enhancing your marketing and leadership skills.

Qualifications

• Experience translating national campaigns into local impact.
• Proven ability to influence and advise senior leaders effectively.
• Ability to manage multiple projects across different regions.

Responsibilities

• Develop and implement regional marketing activation plans.
• Localise national content for engagement with local clients.
• Collaborate with senior stakeholders to drive marketing activity.

Skills

Stakeholder management

Creative mindset

Organisational skills

Resilience

Collaboration

Job description

Job Purpose

The Regional Marketing Manager plays a pivotal role in bringing our national marketing strategy to life at a local level. Working across five regions and 14 offices, this role ensures that firm-wide priorities translate into impactful campaigns and activities that resonate with local markets, drive client engagement, and strengthen our brand presence.

Acting as the bridge between national strategy and regional execution, this role combines strategic planning, campaign leadership, and stakeholder influence. It is ideal for a marketing professional who enjoys variety, thrives on building relationships, and wants to make a tangible impact across multiple markets.

Job Role

Strategic Planning: Develop and implement regional marketing activation plans aligned with national sector and service line growth objectives.

Shape the regional marketing agenda by bringing insights from the local market into national planning.

Work with the Business Development Director to help develop and support the implementation of regional intermediary strategies.

Campaign & Content Leadership: Localise and lead the rollout of flagship national campaigns across five regions, ensuring alignment across channels.

Localise national content (communications, events, digital assets) to connect with local clients and communities.

Identify, evaluate, and activate high-profile sponsorships and events that raise the firm’s profile.

Review regional event activity, advising on best practice and maximising ROI.

Communications & Digital: Ensure regional office web pages and digital content are current, optimised, and engaging, working closely with the Digital team.

Manage the production of high-quality marketing collateral, as relevant – from e‑brochures and web content to client emails, invitations, and video scripts.

Proofread and edit content to ensure accuracy, consistency, and brand alignment.

Support regional social media presence, working with the national team to amplify campaigns.

Stakeholder Engagement: Collaborate with Office Managing Partners, sector leads, and the wider Clients & Markets team to deliver marketing activity that drives growth.

Act as a trusted marketing advisor to senior stakeholders, providing insight, challenge, and guidance.

Ensure strong internal communication and visibility of marketing activity across regions.

Performance & Reporting: Monitor KPIs and ROI, ensuring activity is measured, reported, and refined for greater impact.

Present regular updates at regional leadership meetings, covering lead generation, client engagement, media coverage, and brand awareness.

Ensure brand consistency and compliance with regulatory standards across all outputs.

What we’re looking for

• A confident marketer with experience of translating national campaigns into local impact.
• Strong stakeholder management skills – able to influence, advise, and build trust with senior leaders.
• Creative and commercial mindset – able to spot opportunities and bring fresh ideas that resonate locally.
• Organised and resilient – comfortable managing multiple projects and priorities across regions.
• A collaborator – enjoys working as part of a national team while building strong local connections.

Why this role?

• Variety – working across five regions and multiple service lines.
• Influence – direct access to Office Managing Partners and senior stakeholders.
• Impact – the chance to see the tangible results of campaigns in local markets.
• Growth – a platform to develop strategic marketing, stakeholder and leadership skills within a dynamic national Clients & Markets team.

Diversity, Equity & Inclusion

At Forvis Mazars diversity, equity and inclusion are central to our values. We value our people's unique backgrounds, perspectives, and experience, and know this diversity create better outcomes for our clients.

We seek to attract, develop, and retain the best talent, inclusive of sex, ethnicity, disability, socio-economic background, sexual orientation, gender identity, nationality, and faith.

We select candidates based on skills, knowledge, qualifications, and experience and aim to support all our team members to reach their potential.

At Forvis Mazars, we promote an environment in which you cangrowyour skills,belongto a team that values your ideas, and make animpactthat matters.