Regional Director Marketing EMEA Monopoly Go.

Games Jobs Direct; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A global gaming company is seeking a Regional Director Marketing EMEA for its popular Monopoly Go game team in London. The ideal candidate will have over 10 years of experience in marketing leadership, focusing on audience growth within the mobile entertainment sector. This role involves developing a strategic marketing plan, collaborating with teams across regions, and driving brand equity. The position is hybrid and requires strong leadership skills to build and manage high-performing teams in a dynamic environment.

Qualifications

• 10+ years of marketing and growth leadership experience in consumer-focused businesses.
• Experience in mobile and digital entertainment audience growth strategies.
• Proven track record in managing teams and campaigns.

Responsibilities

• Develop a marketing strategy driving growth for Monopoly Go.
• Collaborate with regional leaders to define audience goals.
• Manage marketing budgets for top-of-funnel growth.

Skills

Marketing leadership

Digital audience growth

Campaign execution

Culture awareness

Data-driven decision maker

Team management

Job description

Overview

Scopely is looking for a Regional Director Marketing EMEA to join our Monopoly Go game team in London on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play, every day – whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

Monopoly GO! is our new casual game and a key franchise that has just become Scopely's largest game, enjoyed by millions of players. The team is based in Europe and the US, and works every day to create captivating new experiences for our players.

Responsibilities

• Leverage market insights to develop a marketing and growth plan driving long‑term growth and brand equity for Monopoly Go.
• Collaborate in defining and developing acquisition and audience goals for Monopoly Go across the region, working closely with the Regional VP and other Country Directors.
• Develop and execute strategies to effectively invest our marketing and media budgets to drive top‑of‑funnel growth.
• Create localized strategies to acquire, engage and reactivate players based on market penetration, culture and market dynamics.
• Partner with Product Marketing to uphold our brand strategy and scale campaigns that support our mission and brand values.
• Hire and develop a team, mobilizing them to implement the strategy while positioning them to achieve their own professional development goals.
• Build an outstanding agency network to support marketing needs across the region for Creative, Social and Talent.
• Identify and develop regional‑specific growth levers with partnerships and brand/creator collaborations.
• Partner with Marketing and Product teams to develop localized product messaging and positioning for features and product launches.
• Utilize data and analytics to track, review and optimize activity across the region, developing reporting to benefit the wider regional marketing group.

Qualifications

• 10+ years of marketing and growth leadership experience delivering brand awareness and growth in consumer‑focused businesses.
• Experience in mobile and digital entertainment audience growth strategies in a Global or regional role with proven success in competitive markets.
• Experience conceiving, developing and leading all aspects of 360‑campaign execution, managing a matrix‑style team and multiple agencies.
• Culturally clued up and immersed in trends with an international approach, showing an outstanding understanding of and passion for local nuances and the ability to translate these into buzz‑worthy campaigns.
• Data and performance‑driven leader who can confidently work with performance and media teams on investments and KPIs.
• Passion for people – experience building or managing teams with a focus on developing high‑performing talent.
• Must be currently located in the United Kingdom and willing to work remotely.

At Scopely, we create games for everyone – and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

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