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A leading tech company in the United Kingdom is seeking a Senior Proposition Manager to drive core proposition initiatives across its product portfolio. The ideal candidate will have 3-7 years of B2B product marketing experience, particularly in enterprise software, and a strong ability to map customer journeys. This role requires excellent communication skills and familiarity with sales enablement processes. Benefits include competitive salary, flexible working hours, and a comprehensive benefits package.
Partner closely with global enterprise sales teams to develop impactful tools, training, demo data, and collateral that drive engagement and conversion across the funnel. Market Research & Customer Insights Conduct qualitative and quantitative research to understand market trends, customer needs, and product-market fit. Translate insights into actionable marketing strategies. Competitive Intelligence Monitor and analyze competitor offerings, positioning, and strategies to inform product differentiation and GTM planning. Storytelling & Messaging Craft compelling narratives that clearly articulate product value to diverse audiences. Ensure consistency across channels and regions. Collaborate with product management to influence roadmap decisions based on market feedback. Align with regional marketing teams to tailor campaigns and messaging for local relevance. Measure and report on the effectiveness of product marketing initiatives. Lead go-to-market planning and execution for product launches. Develop and maintain buyer and user personas, journey maps, and messaging frameworks.
We are looking for a strategic and globally minded Senior Proposition Manager to drive core proposition initiatives across our product portfolio. This role is ideal for a B2B product marketing professional with enterprise sales experience and a deep understanding of both buyer and user journeys.
Equality Statement SmartStream is an equal opportunities employer. We are committed to promoting equality of opportunity and following practices which are free from unfair and unlawful discrimination.