Programmatic Planner Buyer

Walk-In Media; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading digital media company in Greater London is seeking a candidate with programmatic trading and strategy skills. This role requires at least 3 years in digital media and strong analytical abilities. Responsibilities include translating briefs into activation plans, analyzing campaign performance, and contributing to product development. The ideal candidate will have experience with DSPs, be detail-oriented, and possess strong communication skills. Interest in AI and its applications is a plus.

Qualifications

• Minimum of 3 years in digital media focusing on planning, activation, or programmatic.
• Working knowledge of at least one major Demand-Side Platform (DSP).
• Proficiency in Excel to analyze data for campaign optimization.

Responsibilities

• Translate briefs into programmatic activation plans and audience strategies.
• Analyze campaign data for optimization opportunities.
• Support the build and rollout of proprietary technology and tools.

Skills

Analytical skills

Detail-oriented

Communication skills

Expertise in programmatic advertising

Interest in AI applications

Tools

DSP platforms

AI tools

Excel

Job description

WHO WE'RE LOOKING FOR...

Someone ready to move from planning into programmatic trading and strategy, who's excited about building technical expertise while helping shape our programmatic IP and group wide product strategy. You're analytical, detail-oriented, and can translate complex technical concepts into clear client narratives. You're proactive, organized, and energized by both campaign execution and product innovation.

Tactical Planning & Activation

• Translate briefs into programmatic activation plans including audience strategies and inventory recommendations
• Work with planning teams on objectives, KPIs, and measurement; coordinate with ad ops on trafficking
• Support campaign management across DSPs and train junior team members
• Explore AI-assisted workflows to improve efficiency

Performance & Reporting

• Analyze campaign data for optimization opportunities and support client commentary
• Feed learnings into programmatic IP development; leverage AI tools for analysis and insights

Growth Engine & Product Development

• Support the build and rollout of group proprietary technology and tools
• Help document programmatic IP and methodologies
• Create client-facing collateral, capability decks, and case studies
• Support tool demos and craft narratives translating technical capabilities into business value
• Contribute to AI capability development across the agency

Learning & Development

• Stay current on DSP platforms, ad tech ecosystem, and emerging AI applications
• Develop skills in product thinking and client storytelling

CORE SKILLS REQUIRED

Essential:

• 3+ years in digital media (planning, activation, or programmatic)
• Working knowledge of at least one major DSP
• Strong analytical skills and Excel proficiency
• Clear communication with ability to create compelling narratives
• Interest in product development and AI applications

Desirable:

• Experience with programmatic targeting and ecosystem
• Familiarity with ad serving and tracking platforms
• Experience creating client-facing documentation
• Hands-on experience with AI tools