Programmatic Channel Executive - Houghton Regis

Whitbread - Head Office; England; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading hospitality company is seeking a Programmatic Channel Executive to enhance its digital marketing efforts. You will manage Programmatic and Display channels, driving effective campaigns that increase occupancy and revenue. The ideal candidate has proven experience in Programmatic advertising, a data-driven approach, and strong project management skills. You will work in a collaborative team environment with opportunities for hybrid working and a generous benefits package including discounts and bonuses.

Benefits

Individual Private healthcare

Up to 10% matched pension

Discounts on stays and restaurant

Annual Incentive of up to 15% Bonus

Qualifications

• Proven experience in Programmatic / Display advertising.
• Ability to interpret performance metrics and derive actionable insights.
• Grasp of how digital channels work together.

Responsibilities

• Manage Programmatic / Display channels and optimize campaigns.
• Build relationships with external agencies.
• Deliver reporting and analyze data to track KPIs.
• Collaborate with marketing teams for unified strategy.
• Use data insights to improve campaign performance.

Skills

Experience in Programmatic / Display advertising

Data-driven mindset

Understanding of the digital media mix

Ability to manage multiple projects

Proactive energy

Job description

Programmatic Channel Executive - Houghton Regis

Premier Inn are looking for a passionate and proactive Programmatic Channel Executiveto join our Digital Marketing team, specialising in Programmatic / Display marketing. This role is pivotal in driving incremental revenue, increasing hotel occupancy and building long-term brand strength through full-funnel digital marketing strategies.

Working alongside a collaborative team, you’ll bring a strong grasp of the digital media mix to drive continuous improvement and support across cross-channel initiatives that position Premier Inn as Europe’s no.1 budget hotel.

Role

Programmatic Channel Executive

Contract Type

Full-Time and Permanent

Salary

Up to £45,000pa (for the right experience)

Location

Holborn - London or Houghton Regis, Bedfordshire and hybrid working with coming to the office a minimum of 3 days a week

Why You’ll Love It Here

• Individual Private healthcare
• Up to 10% matched pension
• Discounts : Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
• Annual Incentive of up to 15% Bonus

Check out all our benefits here : https://www.whitbreadcareers.com/about-us/benefits/

What you’ll be doing

• Lead the day-to-day management of Programmatic / Display channels, ensuring campaigns are planned, activated, and optimised effectively.
• Build and maintain strong relationships with external agencies, ensuring alignment with strategic goals and high-quality execution.
• Deliver insightful reporting and data analysis to track KPIs, identify opportunities and inform future strategy.
• Work closely with our wider marketing teams including Brand, PR and Product to ensure strong cross-departmental stakeholder management and a unified full-funnel mindset.
• Use data-driven insights to identify growth opportunities, test new strategies, and continuously improve campaign performance.

What you’ll need

• Proven experience inProgrammatic / Display advertising.
• Adata-driven mindsetwith the ability to interpret performance metrics and translate them into actionable insights.
• A good grasp of thedigital media mixand how channels work together to drive results.
• Ability to workindependently, manage multiple projects, and bringproactive energyto the team.

Be part of our Commercial Team at Whitbread

Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.