Product Marketing Manager - NARS

SHISEIDO; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global beauty company is seeking a Brand Manager for its NARS Complexion category in London. The role involves leading brand strategies, managing campaigns, and collaborating with cross-functional teams. Ideal candidates should have over 2 years of marketing experience, preferably in beauty, and exhibit strong communication skills. The position offers a hybrid work model and numerous benefits.

Benefits

26 days holiday + bank holidays + birthday off

Generous pension scheme

Private medical insurance

Flexible working options

Annual performance related bonus

Qualifications

• 2+ years experience in marketing, preferably in beauty.
• Ability to multitask and work with ambiguity.
• Fluent in English, written and spoken.

Responsibilities

• Acting as UK strategic lead for NARS Complexion category.
• Leading brand strategy development and execution.
• Overseeing retail marketing initiatives and collaborations.

Skills

Team worker, passionate and driven

Excellent communication and presentation skills

Strong commercial acumen

Ability to influence and negotiate

Attention to detail

Self-starter with positive spirit

Education

Experience as Brand Manager

Tools

Advanced knowledge of Microsoft Office

Job description

Brand Manager, Complexion - NARS

Main Responsibilities

ORGANISATION

Reports to: Senior Marketing Manager

Manages: Marketing Coordinator

Job Location: London

Contract type: Permanent

• Brand Strategy & Leadership
• Act as the UK strategic lead for the NARS Complexion category, ensuring full alignment with global brand vision while tailoring strategies to local market dynamics.
• Lead the development and execution of comprehensive brand strategies, identifying growth opportunities and driving innovation across all touchpoints.
• Influence global and regional campaign strategies, POSM development, and creative execution through deep consumer insights and market intelligence.
• Own the GTM strategy for all Complexion campaigns, defining messaging, creative priorities, and ensuring cross-functional alignment across departments.
• Lead high-impact, complex projects such as NPD launches and the Free Standing Store strategy, including international coordination, and crisis management, ensuring timely and effective execution.

• Trade Marketing & Retail Activation
• Lead strategic collaboration with Commercial & E-Retail teams, owning the development of retailer-specific trade plans and promotional activations.
• Drive the creation of exclusive retailer programs (e.g., previews, sets, GWPs, in-store events), ensuring consistency and excellence across the retail calendar.
• Oversee the execution of all retail marketing initiatives, including windows, promotional sites, and counter updates, in collaboration with VM, Retail, and Commercial teams.
• Lead bi-annual strategy presentations, coordinating cross-functional input and delivering compelling retailer activation plans.

• Media & Communications Strategy
• Under the direction of Senior Marketing Manager, lead multi-channel media planning and execution in partnership with external media agencies and internal stakeholders, leveraging best practices & insights to optimize campaign impact.
• Review PCA and provide strategic recommendations to the Senior Marketing Manager for future campaign optimization.
• Drive influencer strategy in collaboration with the PR team, selecting partners, developing briefs, negotiating terms, and optimizing based on performance data and market feedback.
• Recommend optimizations and learnings to inform future brand and media strategies.

• Forecasting, Pricing & Stock Management
• Lead forecasting for all new Complexion launches and core catalogue, ensuring alignment with commercial goals and market trends.
• Oversee POSM and sampling strategy with larger budgets, ensuring alignment with retail strategy and consumer behavior insights.
• Own pricing strategy and competitive analysis, driving annual pricing reviews and value proposition development.

• Performance Analysis & Reporting
• Lead post-campaign analysis, ROI tracking, and competitor benchmarking, delivering actionable insights to UK and EMEA stakeholders.
• Provide strategic commentary on monthly retail performance and Circana data, acting as the category expert and market authority.

• Budget Ownership
• Take a leading role in the annual budget process, working closely with Finance and the Senior Marketing Manager to shape strategic investment decisions.
• Manage day-to-day budget oversight for the Complexion category, ensuring accurate phasing, PO management, and financial compliance.
• Provide in-depth budget tracking and reconciliation, identifying opportunities for reallocation and efficiency.

• Team Leadership & Development
• Mentor and develop Marketing Coordinator, fostering a culture of growth, collaboration, and wellbeing.
• Support cross-functional team development through knowledge sharing, coaching, and leadership in key strategic initiatives.

Qualifications

EXPERIENCE REQUIRED

We are looking for someone with experience in marketing and well versed in the above responsibilities, preferably within beauty. This role would be well suited to someone who has been operating at a Brand Manager level for approximately 2 years due to the level of responsibilities.

• Team worker, passionate and driven with excellent communication and presentation skills and a strong commercial acumen
• Ability to influence and negotiate at all levels
• Resourceful and generous with their dedication, passion and energy
• Self-starter and positive spirit with great ability to influence and negotiate
• Ability to multitask, work at pace and with ambiguity
• Extremely high degree of attention to detail and organisation
• Excellent English, written and spoken
• Advanced knowledge of Microsoft Office

The Benefits You’ll Love

• 26 days holiday + bank holidays + your birthday day off
• Holiday buy – up to 5 days
• Day off when you get married or move house
• Generous contributory pension scheme – match up to 8%
• Annual performance related bonus
• Private medical insurance with Vitality
• Enhanced parental allowance
• Generous product allocation & discount
• Life Assurance up to x4 your salary
• Flexible & hybrid working
• Wellbeing programmes
• Annual performance and development reviews so you know your career is going in the right direction

We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.

We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work.

We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion.

We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.

Once you have applied for the role, our in house recruitment team will screen your CV. We will do our best to get back to all candidates who apply, however in some cases it may not be possible due to the high volume of applications. If you have not heard back from us within 30 days of your application, unfortunately this may be you have not been successful on this occasion.

If your CV is shortlisted, then you will be contacted by our recruitment team. They will arrange a pre-screening call, to explore your motivation, suitability and role expectations. After the pre-screen, your application will be reviewed by the hiring manager. Successful applicants will be invited to at least 1 interview. Preferably, we would like to meet you in person and give you the opportunity to test your commute as well as see your potential place of work! In some cases, we may invite you to an assessment centre or to present your ideas in the form of a business presentation.

Please note: If you do not have the right to work in the UK and would require sponsorship for this role then you must ensure you meet UKVI requirements for the position which may include having a degree level qualification. Please reach out if you need further information on this and whether we offer sponsorship.

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