Product Marketing Manager - NARS

Shiseido; Camden Town; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading beauty company in Camden Town is seeking a Brand Manager to lead the brand strategy for NARS Complexion. Candidates should have approximately 2 years of branding experience, excellent communication skills, and the ability to work collaboratively in a high-paced environment. This role offers flexible and hybrid working arrangements and a comprehensive benefits package.

Benefits

Generous contributory pension scheme (match up to 8%)

Annual performance related bonus

Private medical insurance with Vitality

Enhanced parental allowance

Generous product allocation & discount

Life Assurance up to x4 your salary

Flexible & hybrid working

Wellbeing programmes

Qualifications

• 2 years of experience in marketing at a Brand Manager level.
• Ability to multitask and work with ambiguity.
• High degree of attention to detail and organization.

Responsibilities

• Lead the strategic brand management for NARS Complexion.
• Drive the development and execution of brand strategies.
• Manage multi-channel media planning and execution.

Skills

Excellent communication

Presentation skills

Strong commercial acumen

Influencing and negotiating

Education

Degree level qualification

Tools

Microsoft Office

Job description

Overview

Brand Strategy & Leadership

Responsibilities

• Brand Strategy & Leadership: Act as the UK strategic lead for the NARS Complexion category, ensuring full alignment with global brand vision while tailoring strategies to local market dynamics.
• Brand strategy development: Lead the development and execution of comprehensive brand strategies, identifying growth opportunities and driving innovation across all touchpoints.
• Campaign strategy & creative execution: Influence global and regional campaign strategies, POSM development, and creative execution through deep consumer insights and market intelligence.
• GTM strategy: Own the GTM strategy for all Complexion campaigns, defining messaging, creative priorities, and ensuring cross-functional alignment across departments.
• Complexion initiatives: Lead high-impact, complex projects such as NPD launches and the Free Standing Store strategy, including international coordination and crisis management, ensuring timely and effective execution.
• Trade Marketing & Retail Activation: Lead strategic collaboration with Commercial & E-Retail teams, owning the development of retailer-specific trade plans and promotional activations.
• Retail programs & calendars: Drive the creation of exclusive retailer programs (e.g., previews, sets, GWPs, in-store events), ensuring consistency and excellence across the retail calendar.
• Retail execution: Oversee the execution of all retail marketing initiatives, including windows, promotional sites, and counter updates, with VM, Retail, and Commercial teams.
• Retail activation planning: Lead bi-annual strategy presentations, coordinating cross-functional input and delivering compelling retailer activation plans.
• Media & Communications Strategy: Under the direction of the Senior Marketing Manager, lead multi-channel media planning and execution in partnership with external media agencies and internal stakeholders, leveraging best practices & insights to optimize campaign impact.
• Campaign optimization: Review PCA and provide strategic recommendations to the Senior Marketing Manager for future campaign optimization.
• Influencer strategy: Drive influencer strategy in collaboration with the PR team, selecting partners, developing briefs, negotiating terms, and optimizing based on performance data and market feedback.
• Strategic recommendations: Recommend optimizations and learnings to inform future brand and media strategies.
• Forecasting, Pricing & Stock Management: Lead forecasting for all new Complexion launches and core catalogue, ensuring alignment with commercial goals and market trends.
• POSM & sampling strategy: Oversee POSM and sampling strategy with larger budgets, ensuring alignment with retail strategy and consumer behavior insights.
• Pricing strategy: Own pricing strategy and competitive analysis, driving annual pricing reviews and value proposition development.
• Performance Analysis & Reporting: Lead post-campaign analysis, ROI tracking, and competitor benchmarking, delivering actionable insights to UK and EMEA stakeholders.
• Market commentary: Provide strategic commentary on monthly retail performance and Circana data, acting as the category expert and market authority.
• Budget Ownership: Take a leading role in the annual budget process, shaping strategic investment decisions; manage day-to-day budget oversight for the Complexion category with accurate phasing, PO management, and financial compliance.
• Budget tracking & optimization: Provide in-depth budget tracking and reconciliation, identifying opportunities for reallocation and efficiency.
• Team Leadership & Development: Mentor and develop Marketing Coordinator, fostering a culture of growth, collaboration, and wellbeing; support cross-functional team development through knowledge sharing, coaching, and leadership in key strategic initiatives.

We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.

We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work. We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion. We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you. Once you have applied for the role, our in house recruitment team will screen your CV. We will do our best to get back to all candidates who apply, however in some cases it may not be possible due to the high volume of applications. If you have not heard back from us within 30 days of your application, unfortunately this may be you have not been successful on this occasion. If your CV is shortlisted, then you will be contacted by our recruitment team. They will arrange a pre-screening call, to explore your motivation, suitability and role expectations. After the pre-screen, your application will be reviewed by the hiring manager. Successful applicants will be invited to at least 1 interview. Preferably, we would like to meet you in person and give you the opportunity to test your commute as well as see your potential place of work! In some cases, we may invite you to an assessment centre or to present your ideas in the form of a business presentation. Please note: If you do not have the right to work in the UK and would require sponsorship for this role then you must ensure you meet UKVI requirements for the position which may include having a degree level qualification. Please reach out if you need further information on this and whether we offer sponsorship.

Qualifications

• Experience in marketing and well versed in the above responsibilities, preferably within beauty.
• Role suited to someone who has been operating at a Brand Manager level for approximately 2 years due to the level of responsibilities.
• Team worker, passionate and driven with excellent communication and presentation skills and a strong commercial acumen.
• Ability to influence and negotiate at all levels.
• Resourceful and generous with their dedication, passion and energy.
• Self-starter and positive spirit with great ability to influence and negotiate.
• Ability to multitask, work at pace and with ambiguity.
• Extremely high degree of attention to detail and organisation.
• Excellent English, written and spoken.
• Advanced knowledge of Microsoft Office.

Benefits

• Day off when you get married or move house.
• Generous contributory pension scheme - match up to 8%.
• Annual performance related bonus.
• Private medical insurance with Vitality.
• Enhanced parental allowance.
• Generous product allocation & discount.
• Life Assurance up to x4 your salary.
• Flexible & hybrid working.
• Wellbeing programmes.
• Annual performance and development reviews so you know your career is going in the right direction.
• sponsorship information: If your CV is shortlisted, you will be contacted by our recruitment team regarding sponsorship where applicable.