Product Marketing Manager - £55K

Alchemy; Nottingham; On-site; GBP 55,000; Full time

Job summary

A leading marketing firm based in Nottingham is seeking an experienced Product Marketing Manager, offering a salary of £55K. The successful candidate will lead the product marketing function, develop customer research and go-to-market strategies, and manage the Product Owner and Product Analyst teams. Key responsibilities include market analysis, competitor strategy, and commercial planning. The ideal candidate should have proven experience in product marketing and excellent interpersonal skills.

Qualifications

• Exceptional candidate with a proven track record in product marketing.
• Experience in customer research and pricing strategies.
• Good interpersonal skills for interaction with internal and external customers.

Responsibilities

• Lead the Product Marketing function and develop go-to-market strategies.
• Conduct market and competitor research.
• Guide quarterly Sales and marketing plans.

Skills

Customer research

Pricing strategies

Product marketing

Interpersonal skills

Cross-disciplinary teamwork

Understanding complex technical concepts

Job description

About the job Product Marketing Manager - £55K

To lead the Product Marketing function, delivering customerresearch and go-to-market strategies across the client's product portfolio.

PRINCPAL DUTIES AND RESPONSIBILITIES

The role holder will be responsible for:

Understanding the market

• Research markets, gain anunderstanding of sources of industry and market data
• Seek out industry reports,articles and attend relevant events
• Clearly articulate customerproblems in our markets (by industry) and how our products solve them
• Speak regularly withcustomers, conduct win/loss analysis, run surveys, review analytics, andcontinuously validate this understanding

Competitor analysis

• Understand the competitivelandscape and clearly articulate our USPs and those of competitors
• Track and analyse competitivepricing and feature gaps

Go to market and commercial planning

• Guide the quarterly Sales& marketing plan through identification of target sectors/ industries andmarket problems/ use cases for each territory
• Coordinate Marketing and Salescampaigns, Sales training, and Product Marketing activity to support revenuegeneration
• Ensure alignment ofgo-to-market roadmaps to the Product Business Plan
• Set product pricing, based on thorough market analysis, and develop pricing strategy for each product
• Provide product specificationand pricing guides to support go-to-market activities
• Arrange and support sufficienttraining for Sales teams
• Liaise with marketing toensure effective communication of problem, solution, features and benefits tocustomers
• Support Product Owners inproducing clear positioning statements and demos
• Ensure Sales knowledge basesremain up to date and well curated, including the Use Case Dashboard

Line manage Product Owner and Product Analyst

• Coach and develop your team,ensuring clear objectives aligned to business objectives and focuseddevelopment plans to support succession planning
• Act as a support/ escalationpoint in dialogue between Product, Marketing and Sales
• Support Product Owners inproducing clear positioning statements and demos

SKILLS/EXPERIENCE:

The job holder will be an exceptional candidate, with aproven track record in a similar role. In particular, they are required tohave:

• Experience in customerresearch, pricing, and product marketing
• Good interpersonal skills andexperience of interacting with internal and external customers
• Proven experience working withcross-disciplinary teams
• The ability to understandcomplex technical concepts and present them simply
• Experience working in aProduct function
• Developing, delivering, andsupporting business processes