Product Marketing Manager

ParentPay Group; City Of London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading UK EdTech company is seeking a Product Marketing Manager to shape the product narrative and drive adoption for innovative educational solutions. The role requires collaboration with cross-functional teams and the creation of compelling marketing content. Candidates should have 3-5 years of experience in product marketing, preferably within SaaS or FinTech sectors, and possess strong messaging skills. This position offers a permanent full-time contract in London.

Qualifications

• 3-5 years of experience in Product Marketing preferable in SaaS, EdTech, or FinTech.
• Strong expertise across full product marketing spectrum.
• Proven ability to craft messaging for technical and non-technical audiences.

Responsibilities

• Collaborate with Product Managers to understand vision and roadmap.
• Lead adoption strategies for new functionality.
• Create marketing content to support customer-facing teams.

Skills

3-5 years of experience in Product Marketing

Strong expertise in product marketing

Ability to craft clear messaging

Experience working with marketing teams

Curiosity for product and customer challenges

Job description

Product Marketing Manager

Department: Product

Employment Type: Permanent - Full Time

Location: London, UK

Description

Ready for your next move?

If you’re naturally curious, thrive in fast-paced environments, and love being the connector who brings teams together to make things happen — this is your kind of role.

As a Product Marketing Manager, you’ll shape the narrative, champion the customer, and drive launches that make a genuine impact on schools and families nationwide. If you’re looking for a role where your work isn’t just seen but felt — keep reading.

About the role

We’re hiring two Product Marketing Managers — one for SIMS Next Gen and one for our Parental Engagement (PE) solution. Both sit right at the heart of one of the biggest transformations happening in UK EdTech.

You’ll work closely with talented Product Managers, senior leaders and customer‑facing teams to ensure what we build is understood, valued and adopted by schools and MATs.

The SIMS Product Marketing Manager (PMM) will own the narrative, product launch plan and adoption strategy for SIMS Next Gen — helping schools understand the value of our new cloud‑native MIS and driving momentum as more modules are released.

The Parental Engagement PMM will play a pivotal role in launching our brand‑new single app for parents and single back office for school office teams — one of the most significant upgrades ParentPay Group will deliver next year. You’ll help shape the positioning, launch strategy and supporting content as we bring multiple legacy solutions together into a modern, unified experience.

Because of the wider transformation across the Group, both roles will naturally get exposure to Finance, Payments and Catering — so your work will stay varied, strategic and high‑impact across multiple teams and product domains.

Key Responsibilities

1. Product Narrative and Positioning

• Collaborate closely with Product Managers to understand the product vision and roadmap.
• Own the messaging and positioning — and partner with Marketing to translate these into campaigns, website content, sales materials and customer communications.
• Ensure every message aligns with the overarching Well‑Run Schools narrative and the wider ParentPay ecosystem story.

2. Product Launch and Adoption

• Lead how new functionality gets into users’ hands — and how we drive adoption once it’s there.
• Develop tiered launch plans integrating Product, Sales, Marketing, Customer Support, and Research.
• Define target audiences, messaging, value propositions, and success metrics for key product releases.
• Manage release notes and internal communications to prepare teams for upcoming features and their benefits.

3. Sales Enablement

• Partner with Sales Enablement to develop and maintain sales tools including presentations, talk tracks, one‑pagers, objection handling guides, and competitor analyses.
• Assist Sales teams in elevating conversations and differentiating SIMS and Schoolcomms from competitors.
• Ensure Sales teams are well‑informed about new features, their value, and positioning strategies to meet adoption and upsell goals.

4. Product Marketing Content

• Create standalone product marketing content that gives customer‑facing teams clear, confident messages they can use immediately.
• Produce or coordinate content such as blogs, videos, demos, scripts, emails, and event materials.
• Maintain and update customer‑facing roadmaps.
• Monitor adoption and content performance to inform future messaging and activities.

5. Customer and Market Insight

• Develop a deep understanding of various stakeholders including teachers, office teams, senior leadership, IT teams, and MAT leaders.
• Incorporate customer feedback into product decisions, launches, and messaging.
• Track competitor activity and provide actionable insights for Sales, Marketing, and Product teams.

Skills, Knowledge and Expertise

A great PMM at ParentPay Group is a customer champion, a strategic storyteller, a cross‑functional connector and a pragmatic doer who turns product into adoption — and adoption into impact. You’ll need the following to stand out:

• Between 3 to 5 years of experience in Product Marketing, preferably in SaaS, EdTech, or FinTech sectors.
• Strong expertise across the full spectrum of product marketing.
• Proven ability to craft clear and compelling messaging for both technical and non‑technical audiences.
• Proven experience working closely with Marketing teams to translate product messaging into effective campaigns and go‑to‑market activity.
• Experience in B2B or B2B2C marketing environments.
• Natural curiosity and enthusiasm for understanding products deeply and exploring customer challenges.