Product Marketing Manager

Adobe; Camden Town; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global software company is seeking a Product Marketing Manager for their Analytics team in Camden Town, UK. The role involves developing go-to-market strategies and collaborating with cross-functional teams to enhance market share. Candidates should have at least 2 years of marketing experience in technology or SaaS, along with strong analytical and communication skills. This fast-paced position emphasizes collaboration and strategic thinking.

Qualifications

• 2+ years of marketing experience in technology or SaaS.
• Ability to frame issues and make impactful recommendations.
• Experience in cross-functional teams.

Responsibilities

• Develop & implement go-to-market strategies in EMEA.
• Evaluate new growth opportunities for Adobe Analytics.
• Collaborate on product launches and demand generation.

Skills

Analytical skills

Communication skills

Collaboration

Education

BS/BA

MBA

Job description

Overview

As a Product Marketing Manager on the Adobe Analytics team, you will influence the success of our innovative Customer Journey Analytics application. CJA enables organisations to empower anyone responsible for the customer experience to visualise the customer journey in full context, across all data channels, to discover omnichannel insights in real time - enabling them to influence the micro-moments that constitute experiences. In this role, you will work with cross-functional teams, including product management, sales, finance, business development, and global marketing, to drive product marketing activities necessary for growing market share. The environment is fast-paced, energetic, and highly collaborative.

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We\'re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Responsibilities

• Develop & implement Adobe Analytics go-to-market strategies in EMEA
• Critically evaluate new growth opportunities for the Adobe Analytics business in EMEA
• Work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities
• Develop go-to-market collateral, sales material, and competitive intelligence information to enable sales organisation\'s success at the regional level
• Collaborate with PR, AR, corporate marketing, and events teams on product launches and partner integration activities to drive regional awareness and demand
• Work closely with Adobe\'s Global Marketing organisation to execute programs that drive demand and pipeline
• Serve as market-facing subject matter expert for the product and engage with key customers as the company representative

Qualifications

• BS/BA with 2+ years of marketing experience, technology company and SaaS experience, MBA preferred
• Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
• Experience working in cross-functional multidisciplinary teams to launch impactful business initiatives
• Proven success in dynamic and matrixed environments
• Outstanding analytical, verbal, and written communication skills
• Highly collaborative work style