Product Marketing Manager

TAG Software Group; Remote; GBP 60,000 - 80,000; Full time

Job summary

A dynamic software company based in the UK is seeking an experienced Product Marketing Manager to lead go-to-market initiatives for their aviation software portfolio. This role requires expertise in B2B marketing, effective messaging, and strong collaboration with product and sales teams. The successful candidate will shape product positioning and develop materials essential for market success. Enjoy a fully remote work environment with opportunities for career advancement within a supportive international team.

Benefits

Collaborative and innovative culture

Career growth opportunities

Exposure to modern marketing technologies

Qualifications

• 5+ years in B2B or SaaS product marketing or sales enablement.
• Proven success launching and marketing complex products to technical and executive audiences.
• Strong understanding of go-to-market planning and sales enablement.
• Skilled in developing clear, benefit-led messaging.

Responsibilities

• Develop go-to-market strategies for new product launches and enhancements.
• Define product positioning, messaging, and competitive differentiation.
• Create sales enablement materials such as presentations and brochures.
• Partner with Product and Sales teams for feedback and market trends.
• Conduct market and competitor analysis to inform strategy.
• Collaborate with Growth Marketing for campaign alignment.
• Support webinars and product videos for engagement.
• Measure launch success through adoption and leads.

Skills

B2B or SaaS product marketing

Sales enablement

Data synthesis

Collaboration

Communication skills

Job description

Description

We are seeking a strategic and collaborative Product Marketing Manager to lead go-to-market activities across our aviation software portfolio.

About Tag Software Group

TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission‑critical software companies serving SMB, enterprise, and public‑sector customers. Founded as part of Valsoft Corporation, TAG provides a permanent home for software companies we don’t buy to sell. Our focus is on long‑term partnerships that protect your legacy, employees, and customers.

Our in‑house team delivers an efficient, transparent, and seller‑friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value‑creation resources, and the extended ecosystem of our sister companies, including proprietary in‑house technology such as ValPay and Sadie AI helping your business reach the next level.

Investment Approach

Unlike private equity and venture capital firms, we are entrepreneurs who buy, enhance and grow software businesses. That’s right; we don’t sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers’ and workers’ well‑being over short‑term goals.

Culture

TAG Software Group is more than just a place to work; we’re a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first‑day‑on‑the‑job excitement day after day, building a culture of high performers and collaboration. We celebrate our milestones, and we’re proud of them. We Dream Big, Stay Humble, and Stay Hungry.

Position Description

We are seeking a strategic and collaborative Product Marketing Manager to lead go‑to‑market activities across our aviation software portfolio — including our upcoming flagship release.

The Product Marketing Manager will shape how our products are positioned, communicated, and sold. They will translate technical innovation into clear, compelling narratives and enable our commercial teams with the tools they need to win.

This role sits at the intersection of marketing, product, and sales, requiring both strategic insight and practical execution.

Key Responsibilities

• Develop go-to-market strategies for new product launches and enhancements.
• Define product positioning, messaging, and competitive differentiation.
• Create sales enablement materials — presentations, brochures, FAQs, objection-handling guides.
• Partner with Product and Sales teams to align feedback, market trends, and product roadmap.
• Conduct market and competitor analysis to inform strategy.
• Collaborate with Growth Marketing to align campaigns with product objectives.
• Support webinars, case studies, and product videos for customer engagement.
• Measure launch success through adoption, leads, and market feedback.

Requirements

• 5+ years in B2B or SaaS product marketing or sales enablement.
• Proven success launching and marketing complex products to technical and executive audiences.
• Strong understanding of go-to-market planning and sales enablement.
• Skilled in developing clear, benefit-led messaging.
• Ability to synthesize data, customer insight, and competitive intelligence.
• Excellent collaboration and communication skills.
• Comfortable managing multiple product priorities remotely.

Additional or Preferred Qualifications

• Familiarity with the aviation industry or other regulated sectors.

Benefits

• Join a global aviation software group with a collaborative and innovative culture.
• Work fully remotely within the UK with a supportive international team.
• Opportunities for career growth in a fast‑scaling environment.
• Exposure to modern marketing technologies and high‑impact projects.

Ready to join a collaborative and innovative team where you can make an immediate impact?